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		<title>Photoshop AI in practice</title>
		<link>https://digitalproduction.com/2025/11/26/photoshop-ai-in-practice/</link>
		
		<dc:creator><![CDATA[Jörn-Erik Burkert]]></dc:creator>
		<pubDate>Wed, 26 Nov 2025 07:00:00 +0000</pubDate>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[topnews]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Beta]]></category>
		<category><![CDATA[Black Forrest]]></category>
		<category><![CDATA[Concept]]></category>
		<category><![CDATA[concept art]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Firefly]]></category>
		<category><![CDATA[Flex.Kontext]]></category>
		<category><![CDATA[Flux.Kontext]]></category>
		<category><![CDATA[generative fill]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[image manipulation]]></category>
		<category><![CDATA[LTS]]></category>
		<category><![CDATA[Nano Banana]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[transitions]]></category>
		<category><![CDATA[UI]]></category>
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					<description><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/Startbild-Phtoshop-AI.jpg?fit=1200%2C675&quality=80&ssl=1" width="1200" height="675" title="" alt="Startbild: Phtoshop-AI" /></div><div><p>Following the integration of Adobe Firefly, there are now AI systems from partners. Flux Context Pro and Nano Banana are useful additions for Photoshop-AI in practice.</p>
<p>The post <a href="https://digitalproduction.com/2025/11/26/photoshop-ai-in-practice/">Photoshop AI in practice</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/jeburkert/">Jörn-Erik Burkert</a>. </p></div>]]></description>
										<content:encoded><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/Startbild-Phtoshop-AI.jpg?fit=1200%2C675&quality=80&ssl=1" width="1200" height="675" title="" alt="Startbild: Phtoshop-AI" /></div><div><script type='application/json' class='__iawmlf-post-loop-links'>[{"id":174,"href":"https:\/\/bfl.ai","archived_href":"http:\/\/web-wp.archive.org\/web\/20251118062108\/https:\/\/bfl.ai\/","redirect_href":"","checks":[{"date":"2025-12-27 12:38:58","http_code":200},{"date":"2026-01-01 18:14:43","http_code":200},{"date":"2026-01-05 18:52:37","http_code":200},{"date":"2026-01-09 16:26:35","http_code":200},{"date":"2026-01-15 10:30:11","http_code":200},{"date":"2026-01-19 14:53:59","http_code":200},{"date":"2026-01-23 10:02:13","http_code":200},{"date":"2026-01-29 21:55:57","http_code":200},{"date":"2026-02-06 19:58:41","http_code":200},{"date":"2026-02-14 15:09:19","http_code":200},{"date":"2026-02-23 01:43:26","http_code":200},{"date":"2026-03-18 15:27:43","http_code":200},{"date":"2026-04-10 23:25:07","http_code":200},{"date":"2026-04-14 21:12:47","http_code":200},{"date":"2026-04-22 08:48:34","http_code":200}],"broken":false,"last_checked":{"date":"2026-04-22 08:48:34","http_code":200},"process":"done"},{"id":175,"href":"https:\/\/mariannenhof-bar.de","archived_href":"http:\/\/web-wp.archive.org\/web\/20251126115318\/https:\/\/mariannenhof-bar.de\/","redirect_href":"","checks":[{"date":"2025-12-27 12:39:04","http_code":200},{"date":"2026-01-01 18:15:03","http_code":200},{"date":"2026-01-05 18:54:16","http_code":200},{"date":"2026-01-09 16:29:23","http_code":200},{"date":"2026-01-15 11:22:51","http_code":200},{"date":"2026-01-20 08:06:08","http_code":200},{"date":"2026-01-23 10:04:18","http_code":200},{"date":"2026-01-29 21:57:35","http_code":200},{"date":"2026-02-06 20:00:01","http_code":200},{"date":"2026-02-14 15:10:20","http_code":200},{"date":"2026-03-18 15:27:54","http_code":503},{"date":"2026-04-10 23:25:26","http_code":503},{"date":"2026-04-17 20:37:49","http_code":200},{"date":"2026-04-22 08:48:50","http_code":200}],"broken":false,"last_checked":{"date":"2026-04-22 08:48:50","http_code":200},"process":"done"}]</script>
<p class="wp-block-paragraph">The use of artificial intelligence in <a href="https://digitalproduction.com/tag/adobe/" title="Adobe">Adobe </a><a href="https://digitalproduction.com/tag/photoshop/" title="Photoshop">Photoshop </a>is being increasingly expanded by developers. In the past, the Adobe Photoshop-AI model “<a href="https://digitalproduction.com/tag/firefly/" title="Firefly">Firefly</a>” took centre stage. Two further models have been available in the beta version of the programme for a few weeks now:</p>



<ul class="wp-block-list">
<li>Flux.kontext Pro from <a href="https://bfl.ai/" target="_blank" rel="noopener" title="">Black Forrest Labs</a></li>



<li>Nano Banana from Google</li>
</ul>



<p class="wp-block-paragraph">Both models have so far been able to prove their efficiency, which is impressively demonstrated by many examples on the Internet. Changing people’s clothes or manipulating the scene view are just two examples. In Photoshop, they are activated via the options in the context-sensitive taskbar. This works after selecting the entire image or an area. In contrast to Firefly, Photoshop only produces one result with the two new models.<br />Apart from the familiar use cases, the AI provides support when working on projects in the areas of graphic design, matte paint or concept art.</p>



<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13.51.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  fetchpriority="high"  decoding="async"  width="1200"  height="675"  data-id="226915"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13.51.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A man with a beard and headphones making a playful expression while holding a large gray cat. The cat appears calm and is looking directly at the camera, with whiskers prominently displayed."  class="wp-image-226915" ></a><figcaption class="wp-element-caption">Original</figcaption></figure>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13NANO.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="675"  data-id="226917"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13NANO.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A man with a beard wearing headphones holds a young tiger on his lap, with both looking directly at the camera. The background features shelves with various objects, creating a casual indoor setting."  class="wp-image-226917" ></a><figcaption class="wp-element-caption">Prompt: Replace Cat with Tiger</figcaption></figure>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13NANOV2.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="675"  data-id="226916"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-11-14-23.13NANOV2.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A man with a beard wearing headphones poses with a large Maine Coon cat in his lap. The cat has distinct orange and black stripes, and both the man and the cat display a humorous expression, with the man making a playful face."  class="wp-image-226916" ></a><figcaption class="wp-element-caption">Prompt: Replace Cat fur with Tiger fur</figcaption></figure>
</figure>



<h3 id="transforming-scenes-in-photoshop" class="wp-block-heading">Transforming scenes in Photoshop</h3>



<p class="wp-block-paragraph">The use of stock photos in productions is a normal process. The same motif at a different time of year or day is usually not available. This is where Nano Banana from Google can help. It allows the scene to be quickly adapted to the production management’s specifications. This is achieved with a simple prompt. In the example, a night scene is created from an existing recording:</p>



<figure class="wp-block-image size-full"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P1-AI-in-Photoshop-Scene-Relight_.png?quality=72&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="533"  sizes="(max-width: 1200px) 100vw, 1200px"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P1-AI-in-Photoshop-Scene-Relight_.png?resize=1200%2C533&quality=72&ssl=1"  alt="Photoshop-AI: Switch Time and season with Nano Banana by Google"  class="wp-image-224178" ></a><figcaption class="wp-element-caption">Changes to the time of day or season are quickly realised with a short prompt in Adobe Photoshop using Nano Banana from Google.</figcaption></figure>



<p class="wp-block-paragraph"><code>Turn in a night scene</code></p>



<p class="wp-block-paragraph">The method allows the uncomplicated creation of material for virtual TV sets or documentaries.</p>



<figure class="wp-block-image size-full"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P3-Ai-in-Photoshop-Google-Nanao-Banana-and-Flux-Kontext-Pro_.png?quality=72&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="446"  sizes="(max-width: 1200px) 100vw, 1200px"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P3-Ai-in-Photoshop-Google-Nanao-Banana-and-Flux-Kontext-Pro_.png?resize=1200%2C446&quality=72&ssl=1"  alt="Phtoshop-AI: Text and Scene change with Flu Kontext Pro and Nano Banana by Google"  class="wp-image-224212" ></a><figcaption class="wp-element-caption">The combination of changing text and mood produces different results depending on the order. Images on the left: The original, changed text and modified light. Images on the right: Modification of the light followed by modification of the lettering, which has an error. Clearly recognisable – Nano Banana does not always change the lighting consistently.<br /></figcaption></figure>



<h3 id="transforming-text-in-photoshop" class="wp-block-heading">Transforming Text in Photoshop</h3>



<p class="wp-block-paragraph">“Flux.kontext Pro” is known for changing text in photos without manipulating the font or changing the character of the overall impression. The artist then corrects errors in product designs with just a few mouse clicks. A time-consuming subsequent photo shoot is not necessary. Alternatively, product names with different international designations can be created for motion graphics. These can be used flexibly later in production.</p>



<figure class="wp-block-image size-full"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P2-Ai-in-Photoshop-image-manipulation-with-Flex-Kontext-Pro.png?quality=72&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="450"  sizes="(max-width: 1200px) 100vw, 1200px"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P2-Ai-in-Photoshop-image-manipulation-with-Flex-Kontext-Pro.png?resize=1200%2C450&quality=72&ssl=1"  alt="Phtoshop-AI: Flux Kontext Pro Text change"  class="wp-image-224209" ></a><figcaption class="wp-element-caption">Flux.Kontext Pro from Black Forrest Labs helps with the modification of text elements in photos. Changes to the label are simple: <br />Change text “SALT & STONE” to “SALZ & STEIN”.<br /></figcaption></figure>



<p class="wp-block-paragraph">Both steps described with light and fonts can be combined. In practice, it has been shown that changes to the text with the Black Forrest AI should be performed in the first step. Then the lighting of the scene is changed with Google Nano Banana. The results are usually more realistic in this order and errors are avoided.</p>



<figure class="wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47.06.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="675"  data-id="226913"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47.06.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A bottle of 2015 Infinitus Syrah wine next to a filled glass on a wooden countertop. The glass shows a deep red wine, reflecting light, while the bottle has a black label with white and yellow text."  class="wp-image-226913" ></a><figcaption class="wp-element-caption">Original</figcaption></figure>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47FLUXv1.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="675"  data-id="226911"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47FLUXv1.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A filled wine glass next to a bottle of Definitus Syrah from 2015, placed on a wooden surface. The glass displays deep red wine reflecting light, while the bottle features a bold black label."  class="wp-image-226911" ></a><figcaption class="wp-element-caption">Flux with Local Selection</figcaption></figure>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47FLUXv2.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="675"  data-id="226912"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2017-06-06-14.47FLUXv2.jpg?resize=1200%2C675&quality=80&ssl=1"  alt="A glass of red wine filled to the rim next to a bottle of &#039;Defi nitus&#039; Syrah from 2015, placed on a wooden surface. The glass reflects light, showing rich, deep hues of red, while the bottle has a sleek black label with white lettering."  class="wp-image-226912" ></a><figcaption class="wp-element-caption">Flux on the whole image</figcaption></figure>
<figcaption class="blocks-gallery-caption wp-element-caption">Problem: The infinity symbol is narrower than the ‘Defi’ text – the AI doesn’t handle that well. On top of that, there’s the angle and the way it interlocks with the year. Maybe a selection made with a pen tool would work better.</figcaption></figure>



<p class="wp-block-paragraph"></p>



<h3 id="photoshop-ai-quick-merging-of-motifs-and-objects" class="wp-block-heading">Photoshop-AI: Quick merging of motifs and objects</h3>



<p class="wp-block-paragraph">Matte painters and concept artists save a lot of time by using AI. Buildings can be inserted into landscapes or objects integrated into existing scenes in no time at all using text input – a single prompt is often enough.<br />However, the results are not always satisfactory, as the nano-banana model often automatically generates architectural suggestions. Significantly better results are achieved if you use a reference image. This is loaded into a new layer while the selection tool is used to define the target area in the background. If the background layer is active, it is then inserted via the context bar with the prompt:</p>



<p class="wp-block-paragraph"><code>Place the castle from Layer [Layer name]</code></p>



<p class="wp-block-paragraph">If the first attempt fails, you can modify the prompt and possibly add further instructions such as “set on the mountain top”. The AI will then position the object better.</p>



<figure class="wp-block-image size-full"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P5-AI-in-Phtoshop-Nano-Banana-with-in-Picture-Prompt.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="614"  sizes="(max-width: 1200px) 100vw, 1200px"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/P5-AI-in-Phtoshop-Nano-Banana-with-in-Picture-Prompt.jpg?resize=1200%2C614&quality=80&ssl=1"  alt="Photoshop-AI: Composite with Nano Banana. Inline Prompt in the documentI"  class="wp-image-224218" ></a><figcaption class="wp-element-caption">Placing objects is easier with an inline prompt and graphics.<br /></figcaption></figure>



<p class="wp-block-paragraph"><br />Inline prompts are available when inserting with Nano Banana. These are text layers with the instructions for working with Nano Banana. They are supplemented by graphics such as arrows and frames in a separate layer. These elements help with the exact placement of the object. Only one instruction is then required in the prompt for generative filling:</p>



<p class="wp-block-paragraph"><code>Complete the prompt in red</code></p>



<p class="wp-block-paragraph">In some cases, Nano Banana inserts the prompt text and the corresponding graphic into the result. Then it helps to extend the instruction with “remove the red prompts and elements”.</p>



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-10-19-12.47.06.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="2133"  data-id="226918"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-10-19-12.47.06.jpg?resize=1200%2C2133&quality=80&ssl=1"  alt="A menu card on a table featuring a special dish titled &#039;Weißwurst Spezial&#039; from Marienhof. The menu lists two sausages and a pretzel for €4.90. A salt shaker and a potted succulent are placed nearby."  class="wp-image-226918" ></a></figure>



<figure class="wp-block-image size-large"><a href="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-10-19-12.47FLUX.jpg?quality=80&ssl=1"><img data-recalc-dims="1"  decoding="async"  width="1200"  height="2133"  data-id="226919"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/11/2025-10-19-12.47FLUX.jpg?resize=1200%2C2133&quality=80&ssl=1"  alt="A menu stand featuring a yellow and red sign that reads &#039;Debrecziner Spezial&#039; with items and prices, including &#039;2 Stück&#039; and &#039;1 Breze&#039; for 4,90€ on a colorful table with a salt shaker and a small succulent."  class="wp-image-226919" ></a></figure>
<figcaption class="blocks-gallery-caption wp-element-caption">Text modification with Flux.Kontext and in combination with a selection. The selection is visible in the result. As a workaround, you should remove the white sausage text in the background after using the AI. Then you can adjust the mask for Debreziner. This works better with front views. Working with AI in Photoshop always depends on the source material. It also depends on the “mood” of Photoshop and the AI systems. This can lead to problems with prompts that previously worked well. If you’re interested in the Weißwurst special: it’s from the “<a href="https://mariannenhof-bar.de/" title="">Mariannenhof</a>” in Munich.</figcaption></figure>



<h3 id="context-related-fill-and-replace-with-firefly" class="wp-block-heading">Context-related fill and replace with Firefly</h3>



<p class="wp-block-paragraph">In Photoshop Beta 27.1.0, Adobe has added the new Firefly model “Fill and Replace (Beta)”. A reference image can be loaded and placed via the context-sensitive taskbar. The function can remove the background in the motif if desired. Free-standing objects with clear edges are ideal for insertion. A clear background usually ensures good results for architectural motifs. Transitions on the ground often need to be reworked, which is easy to do with the existing mask. Any remaining errors can then be corrected with a brush.</p>



<h3 id="conclusion" class="wp-block-heading">Conclusion</h3>



<p class="wp-block-paragraph">Numerous image manipulations are possible with the new AI models in Photoshop Beta. However, the results are not always optimal. In these cases, it helps to work in iterations and approach the final result step by step. This method leads to success in most cases. A reminder: depending on your subscription, it can become costly quickly. </p>



<p class="wp-block-paragraph">The new technology is a useful tool for quick results. However, Photoshop-Ai cannot replace creativity or the experience of the artist. Rather, it helps to build up a project and can make the work process more efficient.<br /></p>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph"></p><p>The post <a href="https://digitalproduction.com/2025/11/26/photoshop-ai-in-practice/">Photoshop AI in practice</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/jeburkert/">Jörn-Erik Burkert</a>. </p></div>]]></content:encoded>
					
		
		
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		<item>
		<title>The Mill Returns</title>
		<link>https://digitalproduction.com/2025/10/30/the-mill-returns/</link>
		
		<dc:creator><![CDATA[Bela Beier]]></dc:creator>
		<pubDate>Thu, 30 Oct 2025 06:00:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[topnews]]></category>
		<category><![CDATA[CGI]]></category>
		<category><![CDATA[creative campaigns]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[London studio]]></category>
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		<category><![CDATA[The Mill]]></category>
		<category><![CDATA[TransPerfect]]></category>
		<category><![CDATA[VFX]]></category>
		<category><![CDATA[Visual Effects]]></category>
		<guid isPermaLink="false">https://digitalproduction.com/?p=217189</guid>

					<description><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/10/Screenshot-2025-10-29-162636.png?fit=1200%2C695&quality=72&ssl=1" width="1200" height="695" title="" alt="A minimalist white graphic representing a bar chart, displayed against a black background. The bars vary in height, suggesting a progression or increase in value." /></div><div><p>The Mill is back. TransPerfect revives the iconic VFX studio with returning talent and a global creative push.</p>
<p>The post <a href="https://digitalproduction.com/2025/10/30/the-mill-returns/">The Mill Returns</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/qualityjellyfish45275761d0/">Bela Beier</a>. </p></div>]]></description>
										<content:encoded><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/10/Screenshot-2025-10-29-162636.png?fit=1200%2C695&quality=72&ssl=1" width="1200" height="695" title="" alt="A minimalist white graphic representing a bar chart, displayed against a black background. The bars vary in height, suggesting a progression or increase in value." /></div><div><script type='application/json' class='__iawmlf-post-loop-links'>[{"id":429,"href":"https:\/\/www.themill.com","archived_href":"http:\/\/web-wp.archive.org\/web\/20251120192437\/https:\/\/www.themill.com\/","redirect_href":"","checks":[{"date":"2025-12-27 14:01:58","http_code":200},{"date":"2025-12-31 06:44:46","http_code":200},{"date":"2026-01-06 06:44:14","http_code":200},{"date":"2026-01-10 05:19:21","http_code":200},{"date":"2026-01-17 07:53:33","http_code":200},{"date":"2026-01-20 14:26:31","http_code":200},{"date":"2026-01-28 17:07:16","http_code":200},{"date":"2026-02-07 19:46:59","http_code":200},{"date":"2026-02-11 11:31:13","http_code":200},{"date":"2026-02-19 13:41:01","http_code":200},{"date":"2026-03-02 13:52:44","http_code":200},{"date":"2026-03-06 11:06:34","http_code":200},{"date":"2026-03-09 22:01:02","http_code":200},{"date":"2026-03-15 20:12:58","http_code":200},{"date":"2026-03-19 19:28:33","http_code":200},{"date":"2026-03-23 05:18:31","http_code":200},{"date":"2026-03-30 08:17:59","http_code":200},{"date":"2026-04-02 13:27:26","http_code":200},{"date":"2026-04-10 14:35:48","http_code":200},{"date":"2026-04-14 01:16:00","http_code":200},{"date":"2026-04-20 15:41:46","http_code":200},{"date":"2026-04-24 20:03:23","http_code":200},{"date":"2026-04-28 17:18:11","http_code":200},{"date":"2026-05-05 07:38:43","http_code":200},{"date":"2026-05-08 09:20:12","http_code":200}],"broken":false,"last_checked":{"date":"2026-05-08 09:20:12","http_code":200},"process":"done"},{"id":430,"href":"https:\/\/media.transperfect.com","archived_href":"","redirect_href":"","checks":[],"broken":false,"last_checked":null,"process":"done"}]</script>
<p class="wp-block-paragraph">After eight months of silence, <strong><a href="https://www.themill.com/" title="">The Mill</a></strong> has been revived. The VFX and post-production icon, once shuttered under <a href="https://digitalproduction.com/tag/technicolor/" title="Technicolor"><strong>Technicolor</strong> </a>in February 2025, re-emerges under new ownership: global translation and transcreation heavyweight <strong><a href="https://media.transperfect.com/" title="">TransPerfect</a></strong>. TransPerfect acquired The Mill in April 2025, with a stated goal to preserve the studio’s creative heritage while expanding its global reach. The company, active in 140 markets, describes the move as a “commitment to creative excellence”, combining The Mill’s artistry with its own infrastructure and AI-driven localisation technology.</p>



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<h3 id="familiar-faces-new-era" class="wp-block-heading">Familiar Faces, New Era</h3>



<p class="wp-block-paragraph">Continuity appears central to the relaunch. In <strong>London</strong>, creative directors <strong>Ross Urien</strong> and <strong>Ben Blundell</strong> (returning from No. 8) are joined by <strong>Matthew-Ben Campbell</strong> as head of design and <strong>Liam Collinwood</strong> as VP managing director. The <strong>Paris</strong> studio also brings back familiar names: <strong>Fabien Godeneche</strong> as managing director, <strong>Benoit Holl</strong> leading creative operations, <strong>Guillaume Ho</strong> as VFX supervisor and creative director, <strong>Guillaume Parra</strong> as head of CG, <strong>Damien Canameras</strong> as head of 2D, and <strong>Vincent Venchiarutti</strong> as head of design.</p>



<p class="wp-block-paragraph">In Paris, the leadership speaks of both legacy and evolution. <strong>Guillaume Ho</strong> calls it “breathing new life” into The Mill’s tradition of pushing creative and technical limits, while <strong>Guillaume Parra</strong> emphasises a “commitment to embracing emerging technologies” to exceed client expectations. Across statements, the tone is clear: the revival is not nostalgic, but operational. Teams are already active in <strong>London</strong>, <strong>Paris</strong>, <strong>Seoul</strong>, and <strong>Bangalore</strong>, with expansion into the <strong>US market</strong> under consideration.</p>



<h3 id="from-gladiator-to-globallink" class="wp-block-heading">From Gladiator to GlobalLink</h3>



<p class="wp-block-paragraph">Founded in 1990, The Mill became synonymous with cinematic craftsmanship, from Ridley Scott’s <em>Gladiator</em> (2000) to pioneering work in real-time and immersive media. The closure of its Technicolor parent earlier this year marked what many in the industry feared was an end to that legacy. Now, with TransPerfect’s backing, The Mill positions itself as a creative brand with “independent spirit and global reach”. The company claims that its new infrastructure will enable faster, scalable production across languages and markets.</p>



<h3 id="conclusion-revival-with-caveats" class="wp-block-heading">Conclusion: Revival with Caveats</h3>



<p class="wp-block-paragraph">The return of The Mill is undeniably good news for the VFX and post community. The brand’s craft-driven ethos and long-standing team continuity offer stability in an industry still recovering from multiple studio closures. However, the success of this new chapter will depend on how well TransPerfect’s corporate infrastructure coexists with The Mill’s culture of artistry. For now, the team’s optimism and The Mill’s survival are reasons to celebrate.</p><p>The post <a href="https://digitalproduction.com/2025/10/30/the-mill-returns/">The Mill Returns</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/qualityjellyfish45275761d0/">Bela Beier</a>. </p></div>]]></content:encoded>
					
		
		
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		<title>16.03.25: DESIGN FOR FILM: Bridging Art, Costume &#038; VFX @ HFF Munich</title>
		<link>https://digitalproduction.com/2025/03/11/16-03-25-design-for-film-bridging-art-costume-vfx-hff-munich/</link>
		
		<dc:creator><![CDATA[Bela Beier]]></dc:creator>
		<pubDate>Tue, 11 Mar 2025 17:00:22 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[costume design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital workflows]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[film industry]]></category>
		<category><![CDATA[Filmmaking]]></category>
		<category><![CDATA[Production]]></category>
		<category><![CDATA[production design]]></category>
		<category><![CDATA[VFX]]></category>
		<guid isPermaLink="false">https://digitalproduction.com/?p=161163</guid>

					<description><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/03/2025_01_Poster_Flyer_web.jpg?fit=597%2C1080&quality=80&ssl=1" width="597" height="1080" title="" alt="A green poster announcing a symposium titled "Design for Film" featuring text about the event's schedule and location, including details about the art and costume department meeting VFX. Contact information is provided at the bottom." /></div><div><p>The symposium Design for Film at HFF München explores the intersection of Art and Costume Departments with VFX, tackling workflows, communication, and education.</p>
<p>The post <a href="https://digitalproduction.com/2025/03/11/16-03-25-design-for-film-bridging-art-costume-vfx-hff-munich/">16.03.25: DESIGN FOR FILM: Bridging Art, Costume & VFX @ HFF Munich</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/belabeier/">Bela Beier</a>. </p></div>]]></description>
										<content:encoded><![CDATA[<div style="margin: 5px 5% 10px 5%;"><img src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/03/2025_01_Poster_Flyer_web.jpg?fit=597%2C1080&quality=80&ssl=1" width="597" height="1080" title="" alt="A green poster announcing a symposium titled "Design for Film" featuring text about the event's schedule and location, including details about the art and costume department meeting VFX. Contact information is provided at the bottom." /></div><div><p class="wp-block-paragraph">On March 16, from 11:00 to 15:00, <em>Design for Film – Art and Costume Department meets VFX</em> will take place at Kino 2, HFF München. The event brings together professionals and students to discuss the practical and creative intersections between digital and analog film production. Moderated by Waleska Leifeld, the panel includes <em>Prof. Jürgen Schopper</em> (HFF, VFX) and industry experts from Art and Costume Departments in film and series production.</p>



<p class="wp-block-paragraph"></p>



<h2 id="symposium-at-hff-munchen-where-art-meets-vfx" class="wp-block-heading">Symposium at HFF München: Where Art Meets VFX</h2>



<p class="wp-block-paragraph">The symposium examines fundamental questions about interdisciplinary collaboration: Who communicates with whom—producers with VFX studios, location scouts with VFX supervisors? Who oversees the overall design? What role does a VFX supervisor’s independence play? At what stage is the decision made between digital and practical effects, and how does budget planning factor into this? The discussion also covers the integration of digital costume and art departments, the crucial on-set interactions between VFX supervisors and costume teams, and the evolving educational landscape for these fields.</p>



<p class="wp-block-paragraph">Insights from VFX studies at <em>HFF München</em>, Production Design at <em>ZHdK</em> (Zürcher Hochschule der Künste), and Costume Design programs will provide context on how education aligns with industry demands. The symposium concludes with a networking session at <em>Minna Thiel</em> from 15:00 to 16:30.</p>



<p class="wp-block-paragraph">And if you want to join, write a mail to <a href="mailto:info@v-sk.de" target="_blank" rel="noreferrer noopener">info@v-sk.de</a></p>



<figure class="wp-block-image size-large"><img data-recalc-dims="1" height="1080" width="597"  decoding="async"  src="https://i0.wp.com/digitalproduction.com/wp-content/uploads/2025/03/2025_01_Poster_Flyer_web.jpg?resize=597%2C1080&quality=80&ssl=1"  alt=""  class="wp-image-161167" ></figure><p>The post <a href="https://digitalproduction.com/2025/03/11/16-03-25-design-for-film-bridging-art-costume-vfx-hff-munich/">16.03.25: DESIGN FOR FILM: Bridging Art, Costume & VFX @ HFF Munich</a> first appeared on <a href="https://digitalproduction.com">DIGITAL PRODUCTION</a> and was written by <a href="https://digitalproduction.com/author/belabeier/">Bela Beier</a>. </p></div>]]></content:encoded>
					
		
		
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