For those who don’t know the tool: Marvellous Designer by CLO Virtual Fashion is a pattern-based cloth simulation tool used for apparel, characters, and virtual garments, usually upstream of DCC tools and game engines.

A cheaper licence, same application

CLO Virtual Fashion has introduced an indie pricing tier (on Request) for Marvelous Designer. The company announced the change through its official support news channel. The new licence is aimed at individual users and small studios that fall below a defined annual revenue threshold. According to CLO Virtual Fashion, the indie licence provides access to the same Marvelous Designer application as existing subscriptions. No functional differences, feature removals, or technical limitations are described in the announcement. The company does not position the licence as a learning or non-commercial edition.

The indie licence is restricted by revenue. Eligibility is limited to individuals or companies with annual gross revenue below the threshold specified by CLO Virtual Fashion. The company states that users are responsible for ensuring they meet the eligibility requirements. No automated enforcement mechanism is described.

Pricing and availability

CLO Virtual Fashion offers the indie licence at lower monthly and annual prices than its standard subscription. At the time of writing, we don’t know the actual price; you’ll have to apply here. Regional pricing, taxes, and currency conversion are not detailed yet.

Context and industry pattern

Indie pricing has become common among DCC and simulation tool vendors as subscription models mature and people are going the free / open source route with falling revenue and higher cost all over. So far, the company frames the change as an accessibility measure rather than a product restructuring. As with any licensing change, new tools and pricing models should be tested before use in actual prdouctoin environments to avoid compliance and pipeline issues.

Marvelous Designer introduces indie pricing

https://www.marvelousdesigner.com/en/support/news/view/b9471a7acc77478a863fd114756d5c19

The post Marvelous Designer adds indie pricing, quietly first appeared on DIGITAL PRODUCTION and was written by Bela Beier.