In nuce: Arri Media is now called Pharos – The Post Group. This is according to a recent press release. Media Services GmbH, formerly known as ARRI Media, has been part of Dr Stefan Laucher’s group of companies since August 2021. Media Services GmbH is now dropping the Arri brand and will become Pharos – The Post Group with immediate effect. Josef “Sepp” Reidinger will remain on board as Managing Director.
What will change as a result? According to the same press release, The Post Group will continue to support filmmakers in the creative process. Dr Laucher says: “Following the acquisition of Ludwig Kameraverleih, MBF Filmtechnik and Non-Stop Film Service, Pharos was the missing link to the holistic strategy of a full-service provider.” The press release also states that The Post Group wants to support filmmakers with a comprehensive service and technology package from a single source. To this end, Pharos will continue to be present with its teams in Munich and Berlin.
What will change for customers? Customers now also have access to the rental services of Ludwig Kameraverleih, MBF Filmtechnik and Non-Stop Film Service – all from a single source.
Where does the name “Pharos” come from? According to Joseph Reidinger, the new name is reminiscent of the legendary lighthouse of Alexandria and reflects the high standards that Pharos – The Post Group sets for itself. In the press release, Reidinger says: “We set the pace, make things happen – and, like a lighthouse in the surf, give filmmakers orientation and security in the shallows of film production.”
The Pharos family of companies: Finally, the same press release announces that Pharos’ services are flanked by its subsidiary The Playmaker Munich, formerly known as Arri Media International, which specialises in global distribution and co-production, and a Pharos-owned platform for dailies and post-production called Webgate.io.
Click further: You will soon be provided with further information on pharos.de .
