Digital Production covers the technology people use to make pixels behave. VFX does not stop at turning on the computer. Editing does not stop at the timeline. Virtual production does not stop at starting Unreal Engine. Colourists suddenly need to understand storage, editors encounter machine learning, 3D artists end up discussing cameras, and eventually everybody has an opinion about GPUs, codecs, metadata and whatever new acronym appeared during lunch. Digital Production exists to follow those connections.
It is an editorially supervised specialist magazine rather than an automated news feed, a manufacturer fan club or a publication devoted to one particular software silo. If you want to know what is happening outside your own social-media bubble, production department or preferred corner of the industry, that is essentially what Digital Production is for.
What we cover
Digital Production covers 3D, animation, modelling, rendering, VFX, compositing, simulation, motion Capture, editing, grading, finishing, HDR, colour management, virtual production, broadcasting, real-time graphics, Unreal Engine, AI and machine learning, cameras, displays, workstations, GPUs, storage, networking, render farms, cloud infrastructure, remote production, interchange formats, pipeline development, production tracking, software, plug-ins and the companies and people building all of it. The audience spans film, television, VFX, animation, post-production, broadcast, games, visualisation, design, and digital media technology.
Contact
For availability, bookings and custom ideas, contact Bela Beier at bela.beier@digitalproduction.com, or visit the Digital Production contact page.
Who reads Digital Production?
Digital Production is read by people who create images, build production pipelines, and choose the tools behind them: freelance artists, skilled specialists, studio employees, supervisors, technical directors, developers, executives, and managing directors, alongside students, trainees, and educators. The readership spans animation, VFX and post-production; product visualisation and industrial design; film, television, video and broadcasting; advertising and market research; industry and development; and science and education. Today’s coverage also connects these fields with games, real-time graphics and virtual production.
The last reader survey found an audience of 85% professionals and 15% trainees or students. It also reported 46% freelance workers, 30% skilled workers or employees and 14% executives or managing directors.
Digital Production now also offers institutional IP subscriptions through universities, schools and libraries. Students, teaching staff, researchers and library users can access the publication through a subscribing institution’s registered network, without individual logins. Institutions can contact us to arrange access. It is a specialist audience, but deliberately not a single-discipline audience. That matters because modern production workflows and purchasing decisions cross departmental boundaries.
Reach
Digital Production has grown substantially since becoming an English-language online publication. Recent traffic is generally around 400,000 to 500,000 page views per month, with approximately 43,000 to 50,000 active users and around 45,000 monthly sessions. Digital Production is included in Google News. Recent visibility through Google AI summaries has reached approximately 800,000 appearances.
Individual technical stories can perform far above what the publication’s overall size might suggest. Recent articles have reached roughly 8,000 to 13,000 GA4 views, with several thousand individual users and tens of thousands of measured GA4 events. Traffic differs between subjects, articles and months, so Digital Production does not sell guaranteed article-view numbers. We prefer measurements over clairvoyance.
Social Distribution
Every advertorial and article is also distributed through Digital Production’s current social channels: LinkedIn, Instagram, Facebook, Bluesky, Reddit, Twitter and Mastodon. Together, these accounts currently have more than 10,000 followers. We do not use that number as an advertising-performance metric. Social platforms provide an impressive quantity of statistics about views, reach, impressions, engagement and things allegedly seen by somebody for 0.7 seconds while looking for something else. We are not sufficiently confident in those numbers to invoice somebody based on them. So social distribution is included, but social-media reach is not presented or included in campaign reporting.
All prices include VAT. Listed prices are our standard rates for individual bookings. Longer campaigns and combinations become progressively cheaper because much of the work is in the initial set-up. Digital Production is currently a one-person publication, so you are not paying for layers of sales and ad-operations overhead, but set-up still takes actual human time. If you are planning several months, several placements or a broader partnership, ask us for a package. Planning a longer campaign, combining several formats or trying something that does not fit neatly into this table? Contact us for a tailored package.
Reporting
Commercial editorial partners receive reporting wherever reliable data is available. For sponsored articles and longer partnerships, reporting can include WordPress article views measured through Jetpack, Google Analytics 4 views, GA4 users, average reading time and Google Analytics event counts. This also makes it possible to see whether an article continues finding readers after its initial publication, because specialist articles frequently have a much longer useful life than the first 48 hours of a social-media post.
All advertising links include UTM tagging, with source and campaign names chosen by you. These labels help identify visits in your own analytics, but browser tools can remove them when a link is clicked. We use such tools too. See Advertising Technology and Tracking for the details and limitations.
A Small Publication on Purpose
Digital Production is currently a one-person publication, run by Bela Beier. There is no sales department, no separate ad-operations team and no middle management to feed. That means advertisers are not paying for a large organisational structure. They are, however, paying for set-up. Every campaign still needs to be placed, configured, checked, integrated into the site, labelled correctly, maintained and eventually removed or changed. Contextual campaigns in particular require proper set-up so they appear in the right editorial environment. This structure also lets us be unusually flexible. If you have an advertising idea that does not fit neatly into one of the formats below, ask. Only one person needs to decide whether it is sensible.
Partnerships
Companies with regular relevant news, technical developments, research or products can also establish longer-term partnerships with Digital Production. These can combine advertorials, contextual advertising, homepage placements, newsletters and reporting. Long-term editorial and advertising partnerships are structured individually. Contact us to discuss a package.
Longer campaigns get cheaper. Multi-month campaigns reduce the effective monthly price because set-up only has to happen once and the placement can remain in place. Ask for a longer-term package if you are planning several months rather than a short launch campaign.
Rate Card
| Product | Price |
|---|---|
| Supplied advertorial | €3,000 |
| Advertorial produced by Digital Production | from €4,500 |
| Contextual advertising, single term, 1 year | €1,000 |
| Contextual advertising, topic family, 1 year | €4,000 |
| Homepage Billboard | €4,000/month |
| Homepage Banner | €2,000/month |
| Newsletter main placement | €600/issue |
| Newsletter secondary placement | €200/issue |
| Sponsored placement within the regular newsletter | €400/issue |
| Publish your event — listings and shout-outs | €400/event |
| Large site footer | €6,000/year |
| Retrospective commercial link insertion | €20,000/link |
| Restricted-category link insertion | €80,000/link |
Advertorials
Advertorials are sponsored articles published as part of the normal Digital Production site. They are clearly marked as advertorial or sponsored content, integrated into the relevant taxonomy, searchable through the site, remain in the archive and can contain agreed commercial links. Every advertorial is also distributed through LinkedIn, Instagram, Facebook, Bluesky and Mastodon.
Supplied Advertorial
You supply finished English-language copy, images and links. Digital Production checks the material, prepares it for publication, adds the appropriate taxonomy, formats it and publishes it. Price: €3,000
Produced by Digital Production
If Digital Production has to research, interview, test, substantially rewrite or otherwise develop the article, pricing starts at €4,500. The final price depends on the work involved. Uploading a finished article and finding out what an article should actually say are two different jobs.
Contextual Tag-Based Advertising
This advertising format makes the most sense for a specialist publication. Instead of placing a banner everywhere and hoping that somebody relevant wanders underneath it, Digital Production can connect advertising to editorial topics. A renderer can appear alongside rendering coverage. A grading company can appear around colour and finishing stories. A storage manufacturer can appear around storage and infrastructure articles. The targeting is based on editorial context, not behavioural tracking. You can book a single defined term or a broader topic family.
A topic family can combine several closely related editorial terms. For example, a Colour & Finishing family could cover relevant grading, HDR, colour-management, Calibration, and similar articles. The exact taxonomy included in a family is agreed before the campaign begins. Single contextual term, one year: €1,000. Contextual topic family, one year: €4,000
Longer and broader commitments can be priced more efficiently because the expensive part is usually setting everything up correctly in the first place.
Homepage Advertising
Digital Production currently offers two large homepage placements.
Homepage Billboard: €4,000 per month
Homepage Banner: €2,000 per month.
Newsletter Advertising
The Digital Production newsletter is sent every two weeks to more than 2,000 subscribers. It collects the stories, tools, releases, interviews and technical developments worth catching up on without asking the reader to spend the previous fortnight feeding an algorithm. Main newsletter placement: €600 per issue. Secondary newsletter placement: €200 per issue. Sponsored placement within the regular newsletter: €400 per issue. A clearly labelled sponsored item within the regular editorial newsletter. Copy, links, artwork and timing are agreed before booking. Longer newsletter campaigns can be packaged at a lower effective rate.
Publish your event
Events, webinars, roadshows and similar industry gatherings can be promoted through an event listing and shout-outs. €400 per event. Send us the event details, dates, registration link and suitable images. Placement, timing and the channels used for the shout-outs are agreed before booking.
Large Site Footer
A screen-sized footer placement is available for companies looking for long-term general visibility across Digital Production. This is a substantial visual area at the bottom of the page, approximately a full screen in scale; final dimensions adapt to the visitor’s device. €6,000 per year
Advertising Technology and Tracking
Digital Production currently does not use a conventional third-party ad server. Advertising is integrated directly into the site and clearly identified as Advertisement, Advertorial or Sponsored Content where appropriate. This keeps the set-up comparatively simple and avoids adding another layer of tracking technology merely for the pleasure of tracking people. It also means there is currently no advertiser dashboard offering single-click impression, click-through and campaign reporting for standard display advertising. Sponsored editorial content can be reported separately using WordPress and Google Analytics data.
All advertising and sponsored-content links include UTM source and campaign parameters at no extra cost. You can choose the source label and campaign name to match the naming convention in your own analytics. Be advised: many readers, including Bela, use browser tools that strip tracking parameters from clicked links. Those visits may therefore arrive without the campaign labels, so UTM-attributed traffic should not be treated as a complete count of campaign response.
As Digital Production grows, the advertising infrastructure will grow with it. For now, the advantage of being a one-person publication is that unusual ideas can be discussed directly rather than being sent through sales, ad operations, product management and three meetings called “alignment”. If there is something useful you would like to try, ask.
Link Insertions
Commercial links can, in principle, be inserted retrospectively into existing editorial articles, provided the article is not already sponsored, and Digital Production accepts the destination. Standard retrospective link insertion: €20,000 per link. For CBD, recreational drugs, online casinos, pharmacies, cryptocurrency, NFTs, gambling and comparable categories: €80,000 per link.
Payment does not purchase editorial endorsement, traffic, ranking, conversions or control over the surrounding article. Digital Production reserves the right to reject any advertisement, advertorial, advertiser, destination or link request regardless of the price shown here. A rate card is not an obligation to publish something. The advertorial agreement governs links that form part of a normal advertorial and are not charged at these rates.
Explore Digital Production: Newsfeed, Topics, Articles, Sponsored & Partners, Newsletter, Archive, Authors, Subscriptions and Institutional IP access.