Adobe has released an update for its Premiere Pro software, integrating advanced AI features that promise to shorten video editing workflows. Central to this release is the incorporation of Adobe’s Firefly video model, an AI-driven toolset designed to simplify various stages of video production.
Adobe’s latest update also introduces the ability to adjust clip duration seamlessly using AI, making it easier to tweak the length of footage without losing important moments. If an Artist needs to add or remove a few seconds from a sequence, Premiere Pro now uses Firefly’s AI to intelligently fill or stretch the video to cover gaps, maintaining the flow without requiring complex manual edits. This is particularly useful in fast-paced edits where timing adjustments are common.
The newer Firefly models are noticeably faster, delivering results almost instantly, even on high-resolution video footage. This speed improvement means Artists spend less time waiting for renders or previews and can experiment with more creative options within tight production schedules.
Lastly, the update includes AI-driven tools for removing unwanted objects or distractions from video scenes. Whether it’s a microphone boom sneaking into the shot or an errant passerby in the background, Firefly analyzes the footage and automatically removes these elements while preserving the surrounding details, making cleanup work much simpler and less time-consuming.
Firefly, already familiar to many Artists from Adobe’s graphic and design tools, now extends into video with this new version. Firefly in Premiere Pro allows Users to generate, refine, and adapt video content using text prompts, effectively automating tasks that would otherwise require hours of manual labor. Adobe markets it as an innovation that will speed up production times, but for Artists, the real value lies in Firefly’s ability to automate mundane tasks while keeping creative control intact.
Another new feature in this update is the “Generative Fill” for video. This tool works much like its Photoshop counterpart, allowing Artists to fill gaps or remove unwanted objects from video scenes. Again, the workflow is text-based: you type in what you want, and Firefly suggests options. This feature is especially useful in post-production, where filling in backgrounds or adjusting objects can slow down projects.
Adobe has also introduced AI-Powered Color Correction, which uses machine learning models to analyze footage and suggest optimized color settings. This is an addition to the familiar Lumetri Color tools but aims to make the color grading process faster and more intuitive.
In terms of pricing, Premiere Pro continues with its subscription model. The standalone subscription costs $20.99 per month, with discounts available for those who bundle it with other Adobe Creative Cloud products. For professionals who want to test out the new features, Adobe offers a free trial version as well.
One key concern with any new tool is stability. While Adobe’s marketing highlights the benefits of AI-driven automation, Artists should approach these tools with caution. Early adoption of new technology always carries risks, especially when implementing them in active projects. Extensive testing is recommended before deploying Firefly-generated assets or relying on AI color correction for final deliverables. The tools show promise, but stability remains critical, particularly for professionals handling tight deadlines and high-profile projects.
For detailed information, Adobe has provided comprehensive documentation on the new features, accessible through the official Adobe Premiere Pro documentation. Those interested in the Firefly AI model can also check out Adobe’s Firefly page. While the excitement around new technology is high, experienced Artists know that adopting tools like Firefly must be balanced with caution, ensuring that new efficiencies don’t compromise quality or stability.
(P.S: The other Updates of Adobe during their Event Adobe Max will come in the next few days – we just started playing around with the new Frame Io, and haven’t even touched the other tools. )
