Digital Production, in cooperation with Evans Research Associates, launches a market analysis on the changing needs of german video software users. The study targets professionals who use video tools regularly—yes, that means you, editors, cutters, A/V-pros, colorists, compositors, and DiTs in Germany. Evans Research, an independent market research firm, handles the execution and confidentiality of the study.
>> Go directly to the Questions (In German)
The full survey takes approximately 12 minutes, depending on your responses – it is focussed on german editors. To sweeten the deal: if you belong to the target group and answer all questions completely, you’ll receive a €15 Amazon.de gift card—provided you’re one of the first 250 participants to complete it. No mouse-clicking marathons required, just honest answers and maybe a little caffeine.
This isn’t a pitch for shiny new toys. It’s an attempt to understand how real-world users—from editors to post houses—actually use their tools, where the pain points are, and what needs fixing. As always: don’t base current production decisions on early trends. Let the data bake first.
Click, Answer, Forget
The survey data will be aggregated and anonymised. No personalised results, no separate reports. Just grouped results for a broader picture of what the industry’s up to. The details on how your data is treated can be found here.
>> To take part, click here. If you already took the survey, ignore this—and feel smug.
What’s in it for you (besides a probable headache)?
Besides the guaranteed €15 voucher for the first 250 eligible participants, there’s a prize draw with the following Amazon.de gift card goodies: One €500 voucher, two €200 vouchers, five €80 vouchers and twenty-five €20 vouchers. So even if you don’t make it into the fast-responders’ club, there’s still a chance to win. If you happen to be screened out after the initial questions—because you’re not the intended target group—you’re still automatically entered into the draw. No one walks away empty-clicked.
Final Clicks
Click here to join the survey. Get your voucher. Maybe win more. And contribute to shaping the tools you rely on—without having to scream into your NLE timeline.
