Canva announced that Affinity, the formerly separate applications Designer, Photo and Publisher, have been relaunched as a unified suite under Canva’s banner. The new version is positioned for professional design workflows while complementing Canva’s existing platform.
The updated Affinity is described as “free forever”, with no base subscription required. It launches for Windows and macOS, with an iPad version planned. It introduces a universal file type across design, photo and layout workflows, as well as built-in export and integration with Canva’s broader ecosystem. For production artists, this means one tool potentially covering illustration, retouching and layout tasks rather than maintaining three independent programs.
Pricing and licence model
Affinity’s previous one-time-purchase model has been replaced with a free-tier structure. The base app is free to download and use indefinitely, but certain advanced tools, primarily those involving AI, such as image generation, cleanup and smart-fill, require a Canva Premium subscription. The “free forever” offer therefore coexists with a paid layer, effectively turning Affinity into a freemium product.
Existing perpetual licences remain functional “for now”, but Canva has not published long-term support or compatibility timelines for those legacy versions. Older V2 editions have been withdrawn from sale.
Strategic rationale
Canva acquired Serif and the Affinity suite in early 2024, bringing roughly three million professional users into its ecosystem. The move gave Canva an entry point into the professional creative software market, where subscription-based incumbents like Adobe dominate.
With this relaunch, Canva appears to be positioning Affinity as both a professional-grade offering and a bridge between traditional desktop software and Canva’s web-based design platform. The strategy signals an attempt to make professional workflows part of Canva’s larger “creative operating system,” unifying its consumer and professional user bases.
Considerations for production use
While the “free forever” headline is attractive, Canva’s AI features remain deeply embedded in the new workflow. Many of these tools, including automatic cleanup, are gated behind Canva Premium accounts. This will require hands-on testing over time to determine whether they justify the eventual cost of subscription access.
The real test will be how easily Affinity can be configured for use inside pipelines. Questions remain about how long it will take to adapt the new unified app to established workflows, whether automation and scripting capabilities have changed, and how stable the new file system proves when used in multi-artist setups. Pipelines that rely on established asset management and render paths may require reconfiguration to integrate the new Affinity properly. The effort might be worthwhile if Canva maintains long-term product continuity, but that remains to be seen.
Integration with Canva’s cloud storage is another factor. The degree of flexibility when connecting to existing storage solutions, such as NAS or enterprise cloud systems (Dropbox, Google Drive, or on-prem servers), has not been fully detailed. Production teams will need to verify whether the new cloud hooks can coexist with external asset storage or whether data remains locked inside Canva’s ecosystem.
Despite these uncertainties, the relaunch is broadly good news for artists and small studios. A unified toolset with no upfront cost lowers the barrier to entry and provides an accessible alternative to subscription-only competitors. The performance and stability of the new app will ultimately determine whether it can find a lasting place in production environments.
Bottom line
The most striking structural change is that Affinity’s three separate apps for vector graphics, raster work and layout (Designer, Photo and Publisher)have been collapsed into a single executable. For artists used to bouncing between Photoshop, Illustrator and InDesign (or, in our case at Digital Production, between Photoshop and InDesign several times per day and it feels like a thousand times a day), the prospect of handling illustration, image correction and page layout within one coherent workspace is admittedly tempting. If the combined app maintains the responsiveness that made the original Affinity trio popular, this could simplify day-to-day asset handling considerably.
Studios should test the software thoroughly before deployment, evaluate integration with their existing storage and pipeline systems, and monitor how Canva handles support for legacy perpetual versions. The promise of a free, professional toolset is welcome, provided it stays usable, open and supported long enough to justify the switch.
