Blackmagic Design has reduced prices on its URSA Cine camera kits. The URSA Cine 12K LF kit now starts at $9,495, down from $14,995. The URSA Cine 17K 65 kit is reduced to $22,995 from $29,995. Bundles with the EVF follow similar reductions, reflecting discounts in the 22–36 percent range.
As with previous Blackmagic launches, regional price variation remains significant, driven by tariffs, taxes, and import costs. Outside the U.S., customers should expect noticeably higher pricing or lower pricing that reflects these additional charges. No change there.
The timing of the price cuts is hard to ignore: IBC 2025 in Amsterdam begins in less than two weeks. While totally and defintily unconfirmed, this could indicate that Blackmagic is clearing inventory ahead of a new release, or gently steering attention toward something fresh in their Cine line. The price reductions on existing URSA Cine kits may suggest that Blackmagic is preparing to shift focus to new variants or accessories, potentially a wider rollout of cinema bodies, storage upgrades, or immersive systems. As always, production professionals should test any new or discounted gear in real-world scenarios before committing to deployment.
