Talent. A relic? Creativity. An algorithm? 3D artists who have agonised through thousands of hours of tutorials, often accompanied by the miserable soundscape of distant Indian intersections, are now looking at upcoming tools like "Sora" with interest and intimidation. Is what my brilliant YouTube mentor from the other side of the world taught me in his flat really becoming superfluous? No! Image Generative AI is powerful, no question. But as anyone who has dipped their toes into the world of LUTs and ready-made scripts knows, the magic word is control, and anyone who believes that an art director can now fulfil their own correction requests with text-to-image command input ("prompten" for short) is wrong... Because gaining control over the AI-generated image requires more than a weekend course in "prompt engineering" at an adult education centre. We gain control over Computer Generated Imagery (CGI), just as we CGI artists have always done, not through prompts and magic words, but thr...
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