Browsing Tag

Prores

4 posts

Film with a Phone?

It's almost 10 years since Austin Reza shot a film for Bentley's luxury cars: on an iPhone 5S. At the time, it was still in stylish black and white and with high contrasts - no doubt also to prevent artefacts from becoming too obvious. Back in 2011, Park Chan-wook and Park Chan-kyong from South Korea even shot the fantasy horror "Night Fishing" on an iPhone 4 in colour and won a Golden Bear for the best short film. Apple itself, on the other hand, has generally shot its advertising films on cameras such as the Arri Alexa.
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Video editing software interface with color grading tools and timeline

IMF – and what it’s all about

IMF - Interoperable Mastering Format - has been around for a few years now. After a somewhat slow start, however, IMF experienced a boom at the beginning of 2O16 at the latest, when Netflix made it its main delivery format. What IMF is and what it is supposed to be good for, however, is still largely unknown to the broad masses of the media industry. This article is intended to provide a brief introduction to the format, shedding some light on its peculiarities and advantages as well as the costs involved. As the cover image suggests, this article will not be a colourful creative experience - but have fun anyway.
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