An advertisement featuring a smiling woman in front of a colorful backdrop, promoting a 30% discount on the Blackmagic PYXIS 6K camera. The camera is prominently displayed with pricing details beside it.

Black Friday Turns Blackmagic: 30% Off Cinema Gear

We rarely cover Black Friday promotions. Most are marketing fluff. But when Blackmagic Design quietly drops quietly reduces camera prices across Europe by up to 30 percent, that counts as news.

According to the official Blackmagic Design (Germany) website, several PYXIS and Pocket Cinema Camera models are now significantly discounted, and not by the usual token amount after riasing prices (I see you, cat-toy-manufacturers!). The company’s German store currently lists the Blackmagic PYXIS 6K and the PYXIS 6K EF, both reduced from 3 089 € to 2 165 €, while the PYXIS 6K PL drops from 3 279 € to 2 300 €. These prices include VAT.

A Blackmagic Cinema Camera 6K with a large lens on a white background. The camera features digital controls and a textured surface. Below, details of a price reduction from €2,675 to €2,010 are displayed, along with buttons for purchasing and finding resellers.

The Pocket Cinema Camera 6K G2, the 6K Pro and the Cinema Camera 6K also receive a 25 percent reduction. So, from 2675 € down to 2010€. The Blackmagic PYXIS Monitor range receives a smaller but still notable discount. The base monitor, the Monitor Kit and the Monitor EVF Kit are all down by 20 percent. The official banner labels every promotion as “Begrenzt verfügbar” (limited availability) and no end date is given.

Who this matters for

A 30 percent reduction on full-frame 6K cameras brings the PYXIS 6K EF and PL models into the low-two-thousand-euro bracket, a price point rarely seen in this segment. The promotion lowers the entry barrier for cinematographers moving up from mirrorless systems or small-format video cameras, and makes it easier for small studios to standardise on a 6K workflow without crossing into high-end rental territory.

For mobile operators, the Pocket 6K G2 and 6K Pro remain attractive for lightweight production and second-unit work, offering internal BRAW recording and colour science that integrates smoothly into DaVinci Resolve pipelines. At current pricing, the cost-to-performance ratio is difficult to criticise.

Check before you click

The promotion appears genuine and active across Europe, though stock levels are not specified and availability may differ by region. Prices on the German site include VAT, but delivery charges and import duties can still apply within the EU. Not every configuration or lens mount is discounted; buyers should confirm the mount type (EF, PL or L-Mount) before ordering. It is also worth verifying firmware compatibility and accessory fit if the camera will join an existing rig. As with any newly purchased production hardware, thorough testing before live use remains essential.

A rare exception

Digital Production does not usually cover seasonal shopping events. But when a company called Blackmagic runs an actual Black Friday promotion, the pun alone justifies a short mention and the discounts happen to be serious.