Content

Creative content for mobile distribution is rapidly gaining in importance with increasing sales and the dynamic development of mobile devices. Multimedia entertainment no longer takes place exclusively on the computer, in the living room or at the cinema. Viewers are increasingly deciding for themselves when they want to watch which programmes and, above all, where. Networking with thousands of other viewers turns media consumption into a communal experience. The International Film School Cologne offers an in-service training programme that provides an overview of opportunities and business models. Focal points: Made for Mobile - Case Studies Story Development Location Based Services Mobile Games Mobile Marketing Business models and value chains Basics of mobile technologies and standards Basics of series development Mobile TV Stages of production and workflows Project/concept development Presentation training Mobile rights: Copyright protection, rights ownership Media impact research Mobile 2.0 - mobile social communities? Excursion to Helsinki: Innovation Network Forum Virium / Nokia Research Centre Structure: In 8 workshops of 2 to 3 days each (Wednesday to Friday), needs and basics of production for mobile devices are taught in the form of presentations and papers and implemented in project work.