Creative content for mobile distribution is rapidly gaining in importance with increasing sales and the dynamic development of mobile devices. Multimedia entertainment no longer takes place exclusively on the computer, in the living room or at the cinema. Viewers are increasingly deciding for themselves when they want to watch which programmes and, above all, where. Networking with thousands of other viewers turns media consumption into a communal experience.
The International Film School Cologne offers an in-service training programme that provides an overview of opportunities and business models.
Focal points:
Made for Mobile – Case Studies
Story Development
Location Based Services
Mobile Games
Mobile Marketing
Business models and value chains
Basics of mobile technologies and standards
Basics of series development
Mobile TV
Stages of production and workflows
Project/concept development
Presentation training
Mobile rights: Copyright protection, rights ownership
Media impact research
Mobile 2.0 – mobile social communities?
Excursion to Helsinki:
Innovation Network Forum Virium /
Nokia Research Centre
Structure:
In 8 workshops of 2 to 3 days each (Wednesday to Friday), needs and basics of production for mobile devices are taught in the form of presentations and papers and implemented in project work.