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Frame.io

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A screen showing video editing software, with a montage featuring three people in vibrant outfits walking through a rocky landscape. The timeline below displays various video clips organized for editing.

Premiere drops the “Pro” and picks up some serious AI

Adobe has released the Creative Cloud 26.0 updates for its video apps, headlined by a big shift in Premiere. The “Pro” label is gone, and in its place comes a more capable editor. The new release centres on automated masking, improved tracking, and a creative pipeline that’s tighter than ever.
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