Warner Brothers TV-Sport has established a new digital production studio. Studio 2.0 will produce both live-action and animated short films specifically for IPTV and television on mobile devices. The programmes will then be licensed to websites, online portals and mobile network operators.
Studio 2.0 will work with other Warner TV subsidiaries and cooperate closely with the advertising industry on the development of new formats. Producer and advertising specialist Rich Rosenthal will head the studio.
