Archive notice: This article was originally published on August 10, 2007. Links and embedded videos are preserved as part of the historical record.
In a worldwide contest, Europe’s largest social-bookmarking provider is looking for a new visual identity. On all six portals in China, Russia,
France, Germany, the Spanish and in the English version, web designers, graphic designers and all other interested parties are now called upon to take part in one of the
largest crowdsourcing operations to have existed so far.
An international expert jury will review the twelve designs determined after a preceding user vote and identify the three best submissions. The final logo will be used worldwide, and prize money totalling 12,000 US dollars awaits the winners.
As a genuine Web2.0 service, the social-bookmarking portal wants to let its users participate in the decision: “A worldwide contest seemed to us the best means of actively involving our users in the design and the decision for a new logo” says founder and construktiv Managing Director Kai Tietjen.
Starting today, participants have just under four weeks to design a logo and upload it to the portal. The logos will then be presented to all Mister Wong users for voting. The best twelve designs after this user vote will be evaluated by an international jury of Web2.0 experts and design specialists.
Jury Members:
• Prof. Peter Rea – Design professor and the chairman of the
International Conference Profile Intermedia
• Inga Düker – Art Director, IBM Center for Solution Innovation
Hamburg
• Andreas Milles – Brand Evangelist (Teamleader Brand &
Communications) at Spreadshirt
• Daniela Hinrichs – Press spokesperson for XING AG and
responsible for corporate communications and press relations
work worldwide
• Svetlana Gladkova – Managing editor of Profy.com – a web2.0-
blog
• Drew Benvie – Blogger and Director at the international
technology PR agency Hotwire
• Ouriel Ohayon – General Manager of LightSpeed Gemini Internet
Lab. He’s also the editor of the french version of TechCrunch and
of his personal blog
• Cunqing Li, Founder of diglog.com, a chinese social news
service
Contest consultancy: Matias Roskos, VOdA Community & Crowdsourcing
Agency
In March 2006, the social-bookmarking portal Mister Wong
(www.mister-wong.de) went online. Since its launch, the portal has recorded
rapid growth, is the market leader in Europe and worldwide the number
two of all social-bookmarking portals. In Germany, the portal is
among the 50 most frequently visited websites, and over 2 million bookmarks
have already been stored by users. In July, the service had
just under 2.4 million visitors in Germany alone.
Social Bookmarking
Mister Wong makes it possible to save popular websites as bookmarks
with one’s own keywords. With a personal account, one thus has
access everywhere to one’s favourites on the web (home, university, Internet cafe,
work). The websites saved by all users create a directory
of human-rated websites that delivers better search reslts in many
areas than conventional search engines.
Further Links:
- Mister Wong
