Archive notice: This article was originally published on March 5, 2008. Links and embedded videos are preserved as part of the historical record.
Adobe Systems GmbH has appointed Regina Mehler (42) as its new Marketing Director. As Marketing Director Central and Eastern Europe, Mehler takes immediate responsibility for all marketing activities of the American software company in Germany, Austria and Switzerland as well as in Eastern Europe and Turkey. Her predecessor Stephanie Schmitt has moved into the European role of Director Marketing Services EMEA as part of the reorganisation of Adobe’s worldwide marketing.
Regina Mehler has more than 20 years of marketing experience in the IT industry. She joins from Software AG, where, as Vice President Corporate Marketing Strategy, she helped drive the software manufacturer’s positioning and establishment as a solutions provider and was responsible for implementing its worldwide brand concept. Before that, she held various marketing management positions at companies such as Siebel Systems and Chordiant Software.
“Regina Mehler has extensive experience in marketing for solutions providers and enterprise software, as well as in developing the dynamically growing future market of Eastern Europe,” explains Fritz Fleischmann, Managing Director of Adobe Systems GmbH and Senior Director Central and Eastern Europe. “We are delighted that she will further establish Adobe’s worldwide marketing campaigns for the creative business and enterprise solutions in our markets and continue to advance strategic topics such as Adobe’s technology and market leadership in the web and video sectors.”
“Adobe Systems has achieved unparalleled growth in recent years through its innovative strength,” explains Regina Mehler. “It is an exciting task now to further strengthen Adobe’s position through focused marketing campaigns and to give the company a clear profile in strategic future markets in the enterprise environment and on the web.
