Archive notice: This article was originally published on March 26, 2008. Links and embedded videos are preserved as part of the historical record.
This is the highest average viewing time ever measured since records began in 1992, media control reports. “Daily viewing time has positively shot up. It rose by 30 minutes compared with the previous year,” says Ulrike Altig, Managing Director of media control. “The new high is 16 minutes above the old record from 2006,” Altig adds.
In the target groups aged 50 to 64 and seniors aged 65 and over, the
daily TV dose exceeded the 300-minute mark. The figures recorded were 322 minutes (2007: 279
minutes) among viewers aged between 50 and 64, and 311 minutes
(2007: 269 minutes) respectively.
The most-watched programme over the Easter holidays was ARD’s “Tatort”. An average of
6.79 million viewers aged three and over were interested in the latest case, “Seenot”.
On Monday evening, Klara Blum (Eva Mattes) investigated across the border for the first time with her
Swiss colleague Reto Flückiger. The co-production between SWR and Swiss
television achieved a 19.0 percent market share.
In the target group aged between 14 and 49, “Siegfried” had the largest fan base.
On Easter Monday, 3.43 million viewers in the advertising-relevant demographic laughed at the Sat.1 comedy with Tom
Gerhard. The in-house production achieved a 22.9 percent market share.
3.38 million viewers accompanied New York zoo animals Marty, Alex, Melman and
Gloria on their trip to “Madagascar”. On Sunday evening, the gang of four
put ProSieben in a good mood with a 26.6 percent market share. It also went down better with
audiences than “King Kong” on RTL. The blockbuster’s free-to-air TV premiere, shown at the same time, was watched by 2.58 million 14- to 49-year-olds (market share: 21.8 percent).
