Archive notice: This article was originally published on June 11, 2008. Links and embedded videos are preserved as part of the historical record.
Stream5 GmbH, a specialist in interactive internet TV and video-on-demand solutions, has secured DuMont Venture as a shareholder and investor. Stream5 thus gains a strong partner to advance its activities in tailored, flexible solutions for web TV, live streaming for branded entertainment, infotainment, premium VoD portals and corporate TV online. Its proprietary technology enables innovative marketing, distribution and financing models on the internet.
The full-service provider covers the entire web TV value chain, from technical applications and content distribution to video ad-server integration and transaction systems. Stream5 gives companies maximum flexibility in implementing and distributing web TV content.
Innovative refinancing through interactive advertising
Stream5 also enables advertising-funded internet TV and new business and refinancing models for marketing and distribution. Its offering primarily targets companies, publishers, agencies and website or portal operators seeking innovative online marketing opportunities. The main goal is to make brands tangible by combining video’s emotional impact with the internet’s interactive capabilities. The company provides advertisers with a new marketing channel and content producers with a flexible platform for managing video content.
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Web television without loss of quality
Stream5 operates its own technical system platform and content delivery network, allowing it to distribute full-screen video worldwide in brilliant quality without playback delays. The technology makes internet video more user-friendly and adds new interaction options. The open platform also enables content syndication with other websites, allowing formats and content to be reused.
Stream5 customers include O’Neill, Beck’s, Marc O’Polo, Autoscout24 and Game-TV. Its international branded-entertainment IPTV channel for O’Neill was recently nominated for the German Multimedia Award in the IPTV/video category. Stream5 also ranked among the top three nominees for “Best Content Distribution Platform” at the 2008 eco Internet Awards.
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Bringing brands to life with internet TV
“We are very pleased to have gained DuMont Venture as a shareholder and to be able to continue pursuing our ambitious growth plans,” said Stream5 Managing Director Steffen Matz. “Our aim is to stay one step ahead of the competition through innovation and expertise. Together with our customers, we want to develop the web TV market and create successful long-term refinancing models. In future, no company will be able to compete without a professional online video presence: brands must become tangible for users by linking television’s emotional component with the internet’s interactive possibilities.”
“Web TV will become increasingly established as a new marketing channel. Stream5 is undoubtedly one of the trendsetters in online video, both technologically and conceptually. Our investment in this promising company is therefore an excellent strategic fit for our portfolio,” explained Jörg Binnenbrücker, Managing Director of DuMont Venture Holding GmbH & Co. KG. DuMont Venture invests in growth companies in digital media and IT and supplies capital for development, market launches and international expansion. The details of its investment in Stream5 were not disclosed.
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