Archive notice: This article was originally published on June 17, 2008. Links and embedded videos are preserved as part of the historical record.
The Cologne-based Mobile Internet Unit of MindMatics AG implemented Lufthansa’s mobile internet presence, setting standards in design, functionality, and user-friendliness. The portal, which provides extensive service, information, and entertainment functions, was selected as the best mobile internet presence by the distinguished jury. In particular, the intuitive user guidance was “state of the art” in the airline sector, the jury found. Services available through the portal include mobile booking, check-in with seat selection, and a mobile boarding pass.
MindMatics AG received another nomination for its “Need for Speed” campaign for Electronic Arts. To accompany the launch of the new Need for Speed console game, MindMatics developed a campaign with an SMS reaction test. The campaign was conceived and implemented by the Munich-based Mobile Marketing Unit.
“The number of creative awards we have won in the mobile sector is both recognition and an incentive for us to continue creating first-class mobile services and campaigns,” says Ingo Lippert, CEO of MindMatics AG. “The ‘made for mobile’ award confirms this impressively.”
