Archive notice: This article was originally published on June 19, 2008. Links and embedded videos are preserved as part of the historical record.
The German Multimedia Award (DMMA), the digital economy’s most coveted distinction, was presented today in Berlin for the 13th time. Presenter and television entertainer Oliver Welke invited 14 prizewinners onto the stage. They had prevailed in two rounds of judging among a field of 366 entries. The DMMA has honored innovative online and offline applications since 1996. The awards ceremony took place at the conclusion of the German Multimedia Congress (DMMK) in Berlin, the digital economy’s industry summit.
The jury had previously nominated 62 entries for the 2008 DMMA in the twelve main categories. The awards were now presented before more than 500 guests. Television entertainer Oliver Welke invited three agencies to receive awards twice: Aperto, Art + Com, and Jung von Matt. Overall, the standard of this year’s competition was comparatively high. Even a nomination is regarded in professional circles as a “knighthood.”
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The winners of the 2008 German Multimedia Award
Corporate Communications
GASAG-City (Agency: upside relationship marketing GmbH, Client: GASAG Berliner Gaswerke Aktiengesellschaft)
Product Communication
Coke & Faithless (Agency: argonauten G2 GmbH, Client: The Coca-Cola Company)
Social Communication
You Are Germany – An Initiative for Greater Child-Friendliness (Agency: Jung von Matt AG, Client: Du bist Deutschland GmbH)
Marketing Activities
Sixt Ebay Ads (Agency: Jung von Matt AG, Client: Sixt GmbH & Co. Autovermietung KG), Send-to-a-Friend (Agency: OgilvyInteractive worlwide GmbH, Client:
DHL), Sabrina Setlur – rot.fm (Agency: NEUE DIGITALE GmbH, Client: 3p Gesellschaft für Kommunikation mbH)
Information
you and me.Net (Agency: GEDANKENWERK Agentur für neue Medien, Client: Deutsche Telekom AG)
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Entertainment
G-SHOCK Tough Test Team (Agency: Heye & Partner GmbH, Client: CASIO Europe GmbH) E-Commerce germanwings.com Website (Agency: denkwerk gmbh, Client: Germanwings GmbH)
Interactive Services
Global Emotion (Agency: GedaGraph (homepage programming), Client: Global Emotion)
Social Networks
coojooxi.com – international online football scouting platform (Agency: Operator / Owner: Coojooxi GmbH, Client: own business idea)
Mobile
22 868 n-tv Videonews compact (Agency: aperto move GmbH, Client: n-tv Nachrichtenfernsehen GmbH)
IPTV and Moving Images
WatchBerlin (Agency: Aperto AG – In der Pianofabrik, Client: AVE Gesellschaft für Fernsehproduktion mbH)
Multimedia Installations
Juraskope (Agency: ART+COM AG, Client: Humboldt University of Berlin)
Further Links:
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