For the European Championships, Coca-Cola commissioned a commercial from Bent Image Lab. Jalal Jemison(jalaljemison.com), Bent's grader, was responsible for the Cola-typical colours. DP had the chance to ask him a few questions.
Jalal Jemison has gained cinema experience as lead compositor on "Grimm", as digital compositor on "Get him to the Greek" and other films such as "Borat" and "Religulous". You can see more in the grading reel at jalaljemison.com/color-reel. Jemison was responsible for grading this Coke advert under time pressure. DP: Mr Jemison, how long did it take you to do the grading? Jalal Jemison: Well, there were several versions of the advert: A summer and a winter version as well as iterations for different teams, in which the jerseys were different, for example. The original spot only took two days to be finalised. DP: Given the time pressure on commercials, what is your tip for working quickly and how do you prepare for new workflows - such as stereo 3D? Jalal Jem...
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