Archive notice: This article was originally published on April 23, 2003. Links and embedded videos are preserved as part of the historical record.
Broadcast Master is a Windows-based end-to-end media solution for independent and smaller broadcasters. Integrated are not only departments such as sales, material management or program-rights management, but also archive and workflow management. Real-time data updates, a customer-specifically customizable homepage, embedded reporting functionality and a graphical user interface are among the other features.
With Paradigm 5.0, Encoda is targeting larger companies that have to organize complex operations. The solution includes, among other things, functions for the central management of program planning, sales and tracking across different channels.
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