Archive notice: This article was originally published on April 25, 2006. Links and embedded videos are preserved as part of the historical record.
What is occupying the broadcast and video industry at the moment? The answer is simple: Mobile and internet television, whether as IPTV or as internet TV (a program that can be received on the open internet). In the NAB conference program, Jeremy Allaire explained how he sees the further future of internet TV. As founder and president of Brightcove, he himself earns his money in this field. But he was also substantially involved in the development of Macromedia Flash.
Allaire expects that internet users will soon be able to search for films and contributions directly via search engines, that the viewer can therefore access immediate the content that interests him. Producing content once and then exploiting it multiple times is one of NAB’s most important topics. Alongside familiar ideas such as Video On Demand, Allaire sees new concepts such as marketplaces for content providers as possible business ideas here.
Using examples, he demonstrated how far the development has now progressed. Two channels were created in cooperation with Discovery (Discovery Beyond, Travel Beyond): On the one hand, content from the Discovery archive can be seen, but on the other hand so can video blogs from users. The trend is therefore already recognizable and is favored by the increasingly powerful infrastructure: By the end of the year, 100 million people in the USA will have an internet broadband connection.
Further links:
- Brightcove
