German sports broadcaster DSF has signed a production agreement with communications agency Creation Club running through 2009. The Unterföhring company will handle production and support for on-air promotion, channel branding and programme design. It will also produce special advertising formats, developing concepts in close cooperation with DSF. Creation Club’s on-air promotion team will coordinate implementation with the broadcaster’s creative direction.
Creation Club is responsible for programme and image trailers across all DSF formats, along with image campaigns for major programming events. Over the following three years, the company will produce the principal design elements for every DSF programme. Its work includes infographics for goal scorers, scores and league tables, as well as lower thirds, crawls and slow-motion bumpers. The on-air promotion department will also define the visual appearance of special advertising formats, while art direction will develop sales, marketing and cross-promotion elements alongside the channel design.
