MPC Joins The Mill
MPC and The Mill become one global studio, combining commercial production and film VFX under The Mill name.
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Building BMW’s Piano-Playing CG Robot
A detailed production account of Mackevision’s 15-day VFX workflow for BMW’s humanoid piano-playing robot, from stand-in photography to final compositing.
animago AWARD 2018 – Winners and Nominees
After almost a thousand entries, it was quite difficult for the jury to decide who should take home the coveted prize - and after lengthy discussions, these were their choices. We will introduce all projects in the upcoming 2O19-issues of Digital Production. So without further ado...
Online Video Complements Traditional Television Viewing
The internet is more important than television for young people.
DETAIL CREATIVE AWARD Special Category for the animago AWARD 2008
The submission deadline for the DETAIL CREATIVE AWARD, a special category of the animago Award 2008 with prize money of 5,000 euros, has been extended to July 31, 2008. Anyone who would like to make a 20-second spot on the subject of architecture and win 5,000 euros can take part.
Rights-Clearance Experts Bring Celebrities to Campaigns Around the World
GreenLight, a Corbis company and one of the world’s leading intellectual-property service providers, announces its rights and music-rights clearances for advertising campaigns by major brands including Old Spice, Ballantine’s and American Family Insurance.
Online Advertising in Full HD
Twentieth Century Fox is promoting The Happening with new Eyeblaster technology.
In-Game Advertising Receives a Positive Response from 82 Percent of Players
New survey results from more than 1,300 users found that brands can expect measurable increases in awareness and recognition through in-game advertising.
Google and Yahoo Join Forces in Online Advertising
Cooperation expected to bring Yahoo $800 million annually.
More In-Game Ads for PlayStation 3
IGA Worldwide signed a two-year agreement with Electronic Arts for dynamic in-game advertising in PlayStation 3 titles.
In-Game Advertising in a Football Simulation
IGA Worldwide offers advertisers exclusive brand integration in the football simulation from SEGA and Sports Interactive
Framepool’s Disco Dance Instructor Wins in a Pair of DIESEL Shoes
The use of Framepool footage was honored last Wednesday evening at the fifth FOCAL International Awards in London.
TOMORROW FOCUS Technologies and Omniture Announce Strategic Partnership
By partnering with Omniture, online-business optimization software provider, TOMORROW FOCUS Technologies expands its portfolio with web-analysis and statistics services.
‘More Than an Award for Young Creatives’
On Thursday, 8 May 2008, young media designers will take center stage at the ninth Eyes & Ears Junior Showcase. From 1:00 to 7:30 p.m., 24 young creatives will present their work. The Eyes & Ears jury selected 16 projects from media design and art, TV, film and web design, scenography, promotion production and media marketing.
Pixelpark Reports 2007 Financial Results
Berlin-based Pixelpark AG has reported financial results for 2007, with group revenue rising by €13.5 million, or 39.7 percent, to €47.4 million from €33.9 million in 2006.
Indie Magazine Pitchfork Launches Alternative to MTV
Online magazine Pitchfork, well known and popular among indie fans, has launched a new internet music television channel.
Guiding Theme for MEDIENTAGE MÜNCHEN 2008 Announced
MEDIENTAGE MÜNCHEN will address the theme “Advertising in Transition—Value and Effectiveness in the Flood of Digital Media.”
Screen Visions Reports Positive Response to Video-Wall Advertising Sales for “Kylie X 2008”
Screen Visions is marketing advertising rights on two video screens for Kylie Minogue’s forthcoming tour in Germany and selected European countries. From early May to late June, the Australian artist plans to attract more than 60,000 music fans to her German shows with her new stage production.
German Multimedia Congress with Leading International Speakers
The key topics of mobile, online advertising, monetisation and IPTV shape the 16th German Multimedia Congress (DMMK) Digital Economy on June 17 and 18, 2008 in Berlin.
HBKsaar: Ivica Maksimovic Remains Rector
The Saarland art academy confirms its head in office for another four years.
Bigpoint and Umbro Launch the “Umbro World Challenge”
For the European Football Championship, browser-game provider Bigpoint is partnering with international sportswear manufacturer Umbro.
International Corporate Film Award: von Quadt & Company Wins Two Silver Victorias
Munich agency von Quadt & Company won two awards at the 23rd International Corporate Film Festival, together with production company Shot One.
Users Commit to Their Social Network for Life
Personalised Advertising More Popular Than Fees.
YouTube Competitor Shows Music Videos in Near-DVD Quality
Start-up PluggedIn Media Focuses on Quality Content.
Framepool Viral Wins a Victoria
The Framepool viral “Adam & Eve” won the Silver Grand Prix Victoria in the Virals category at the 23rd International Corporate Film Festival.
Exozet Launches Urban.TV for Universal Music
Exozet implements an artist-video catalogue for Universal Music's Urban.TV using its TVNEXT platform.
NAB 2008: S4M Makes a Strong Showing
At NAB, S4M presents Dynamics Media, an all-in-one broadcast-management system covering channel management and media sales.
Hafida Zebri Joins verytv
Hafida Zebri (26) strengthens the verytv team as Junior Art Director.
Internet Radio and Web 2.0 Work Well Together
Internet radio already reaches 33 million US listeners, while social-network use creates new opportunities for advertisers.
Digital Surveillance: 100,000 US Web Users Spied On
Data Are Collected Without Users' Knowledge.
Microsoft Wins Case Against Pornography Spammer
Federal Court of Justice Upholds Ruling over Spam Emails Sent with Forged Microsoft Hotmail Addresses.
March TV Market: RTL Scores Across Genres
In March, RTL again leads among viewers aged 14 to 49. With a 15.8 percent audience share, it is ahead of ProSieben at 12.1 percent, Sat.1 at 10.9 percent, VOX at 7.4 percent and ZDF at 7.1 percent. Among the total audience, RTL places behind ZDF and ARD with an 11.7 percent share.
US Election Campaign Triggers an Avalanche of Cyberattacks
The US presidential candidates' election campaign has triggered a veritable avalanche of cybersquatting attacks on the Internet. According to a current study by domain management service NetNames, there are now already 1,900 registered domain names connected with the leading candidates in the 2008 US election.
N24 Continues on Its Growth Course
Germany's leading news channel N24 achieved an average market share of 1.2 percent in the advertising-relevant target group of viewers aged 14 to 49 in the first three months of the year. This is the best first quarter in the channel's history and represents an increase of 0.1 percentage points compared with the first quarter of 2007.
Yahoo Deal: Microsoft Continues to Play for Time
Analyst: "Impression of a Hostile Takeover Would Be Completely Counterproductive".
Tele 5 Posts Best Result in Channel History
Film channel Tele 5 closed March with record audience shares and a strong quarterly advertising-sales result.
Red Box 2008 Published
Red Box 2008, the advertising and communications-industry handbook, has been published with 824 pages of German industry contacts.
T-Systems Media & Broadcast Becomes Media Broadcast
MEDIA BROADCAST, formerly part of T-Systems and now owned by France's TDF Group, is positioning itself as a German broadcast-services brand.
Gomez Offers Performance Tests for Google AdWords
Solution helps companies avoid low quality ratings caused by slow landing pages
R.E.M. Put New Album Online for Free Ahead of Release
US band takes a new approach to online marketing
In-Game Advertising Needs a Cross-Media Mix
About 68 million Europeans play computer games, but in-game advertising performs best when integrated into a wider media mix.
WhatsYourPlace.de Sells the World
Owning real places virtually – more than 1,000 hectares of land already sold
Screen Visions Expands Planning Team
Oliver Hahn joins LED and large-format video specialist Screen Visions as a project manager.
EA Expands Dynamic In-Game Advertising
Electronic Arts extends its existing partnership with Microsoft subsidiary Massive for another two years.
TV Movie and equinux Add Advertised Mac EPG
TV Movie enters a strategic partnership with Munich-based equinux to add an advertising-supported EPG to The Tube for Mac.
Interactive Television Opens New Commercial Models
Interactive television extends the connection between broadcast programming, online services and direct viewer response.
Local DVB-T Pilot Launches in Leipzig
The Saxon media authority launches its Überallfernsehen lokal DVB-T pilot project in Leipzig.
SnapSpot Connects Mobile Search with Maps
doubleSlash develops SnapSpot for location-based mobile services linking searches, points of interest and map tracking.
iStockphoto expands its range of free images
iStockphoto, the world's leading provider of royalty-free images, is expanding its programme of free low-resolution images and illustrations that Microsoft Office users can access through Microsoft Office Online.
Biblica Campaign Wins Silver BuchMarkt Award
National Geographic Germany's online campaign for the Biblica atlas wins silver for internet communication at the BuchMarkt Awards.
Disney wants to earn one billion dollars online in 2008
US media and entertainment company Walt Disney wants to generate one billion dollars in Internet revenue in the current financial year.
Chrysler Uses Bunkspeed Software to Turn CAD Data into Photorealistic Images
Chrysler describes Bunkspeed’s 3D rendering applications as a decisive element in the automaker’s new approach to producing marketing imagery.
North Kingdom puts the Coke Zero game online
As preparations begin for this summer's European Football Championship, Coca-Cola Zero is putting a groundbreaking Internet game online, developed by Northern Kingdom.
CGI Conference CgAM: Computer generated Imaging Conference for Advertising & Marketing Professionals
The CgAM Conference is a new global networking event for the leading representatives of the CGI industry and offers engineers, creative and product designers, advertising agencies, multimedia companies, marketing departments and suppliers an ideal communication and meeting platform.
The CgAM Conference will take place on 10 and 11 March in Los Angeles, California/USA.
MACKEVISION delivers keynote at CgAM Conference
The Computer generated Imaging Conference for Advertising & Marketing Professionals (CgAM) opens its doors to a professional audience for the first time on March 10 and 11, 2008, in Hollywood. The event will present the most innovative highlights from research and development in 3D animation.
On commission for animated film
The 15th Stuttgart International Festival of Animated Film runs from May 1 to 6 with a new competition for commissioned animation. With 1700 submissions, it slightly exceeded the previous year's level.
Bollywood discovers online marketing
Internet generates 30 to 40 percent of the attention for a film
denkwerk brings OBI the “Glücks-Wahnsinn”
Cologne Internet agency creates online campaign for DIY and home improvement stores / Performance marketing delivers greater reach
ZDF advocates retaining advertising and sponsorship in its main channel
The current media policy debate is once again calling for public-service television to give up advertising in favour of private providers. ZDF rejects this demand for the following reasons:
ZDF and ARD need advertising
"Public-service broadcasting needs revenue from advertising and sponsorship". ZDF Director-General Markus Schächter used this concise formulation at the ZDF Television Council meeting to sum up the arguments against publicly voiced demands to give up advertising in favour of private television providers.
Consumer advocates issue warning to StudiVZ
New trouble over StudiVZ’s data-protection rules: the Federation of German Consumer Organisations (vzbv) has issued a formal warning to the social network’s operators because it considers their handling of users’ personal information unlawful.
TietoEnator presents mobile-TV solution for network operators and media companies
As part of its ‘Digital Media’ offering, TietoEnator presents a complete mobile-TV and video solution for network operators and media companies. With the help of this solution, network operators can offer their subscribers ‘next generation’ mobile-TV services with simple access to live TV programmes and video-on-demand content (VoD).
Screen Visions brings LED boards into play
Stuttgart company accompanies TV pilot phase of new sponsorship platform
GameStop promotes AIAS Award
Every year, the Academy of Interactive Arts & Science presents the Interactive Achievement Awards. The distinction emulates the film world’s Oscar ceremony and nevertheless remains largely unnoticed by the public.
Netbiscuits brings Adobe Flash and Ajax to the mobile web
Netbiscuits now makes PC-internet-style usability possible in the mobile-phone browser too. Sophisticated mobile rich-media portals with comprehensive shop functions and mobile advertising integration are no longer a vision of the future.
YouTube shares advertising revenue with users
Cash flow remains reserved for official partners.
Microsoft Digital Advertising Solutions markets Facebook in Germany. Advertising partnership with world-leading social network expanded
Microsoft Digital Advertising Solutions, Microsoft Corporation’s digital marketing offering, will take over marketing for Facebook in Germany in February. Under its agreement with Facebook, Microsoft Digital Advertising Solutions will exclusively market banner advertising to German users. At the same time, Microsoft will become Facebook’s exclusive third-party marketer internationally.
IGA Worldwide Accelerates with EA’s Burnout Paradise
Electronic Arts and IGA Worldwide have expanded their collaboration by integrating well-known brand names into the fifth installment of EA's Burnout racing franchise.
VIRTUALREEL Digital Commercial Archive Creates Reels in Minutes
VIRTUALREEL lets advertising agencies and commercial-film producers manage advertisements in a digital in-house archive and create reels quickly.
Playyoo wants to become the YouTube of mobile games
Social-networking portal relies on free games
IGA Worldwide Secures Additional Capital for Second Financing Round
Leading Asian financial investors Translink Capital, Presidio STX and ITOCHU Corporation are supporting IGA Worldwide's international growth strategy.
Last.fm Offers Free Access to Millions of Songs
Agreements cover all major labels and 150,000 independent labels.
IGA Worldwide Scores with Football Superstars
IGA Worldwide has announced an exclusive partnership with British game developer CyberSports to place static and dynamic advertising in the MMO Football Superstars.
Yahoo! Reportedly Plans to Cut Hundreds of Jobs
US media reports said Yahoo! could cut around 700 jobs, or five percent of its workforce, as part of its restructuring.
MW: Quark Interactive Designer Now Runs on Leopard
Quark Inc. announced the availability of Quark Interactive Designer 1.02. The latest free update for Quark Interactive Designer is compatible with Mac OS X 10.5 Leopard. Quark Interactive Designer lets users create Flash projects (SWF files) directly in QuarkXPress 7 without programming knowledge.
Spotlight for Rich Media: DoubleClick Launches Innovative Reporting for Complex Rich-Media Features
Spotlight for Rich Media analyzes the effects of individual rich-media advertising elements on conversions. The new reporting function provides detailed insight into the effectiveness of rich-media campaigns.
Exozet Introduces TVNEXT Playout Server
The TVNEXT expansion links online television with conventional broadcast distribution and interactive commerce functions.
Linden Lab wants to delete dubious banks from Second Life
The virtual online world Second Life will soon have to manage without many financial-service providers and banks that have already established themselves there.
ARD chairman again opposes giving up advertising
ARD chairman and director-general of Saarländischer Rundfunk Fritz Raff has again opposed giving up advertising on public-service broadcasting in Germany following comments by French President Sarkozy about public-service broadcasting’s advertising revenue in France.
Euro football TV spots cost between €18,000 and €120,750
Anyone wanting to place a spot during the European Football Championship will have to dig deep into their pockets.
MyVideo and WWF: Protecting the rainforest with music and videos
MyVideo is supporting a new WWF fundraising campaign that draws attention to the threatened state of the rainforests in Germany’s largest video community. With its own WWF- Channel, nature conservation is now a major topic on MyVideo
Microsoft and NBC stream the Olympic Games online
At CES on Sunday, Microsoft announced a partnership with media group NBC. The 2008 Summer Olympic Games in Beijing are to be offered both as video on demand and as live streams.
Super RTL launches with a new design
Since yesterday, Super RTL has appeared with a new look and new claims. “Nice to see you” is the friendly, personal greeting with which the channel addresses viewers in its evening programming.
Advertising and media industries expect a stable advertising market in 2008
The media and advertising industries expect the advertising market to develop steadily this year. Most communications managers expect advertising budgets in 2008 to remain at the previous year’s level or rise slightly.
Alternative search engine Wikia launches
Wikipedia founder Jimmy Wales launched his open search engine Wikia Search online on Monday. As with the online encyclopedia Wikipedia, users are intended to participate in developing Wiki Search.
Tele 5 adopts a new structure
Thomas Auer, 41, takes over as Head of Marketing at film channel Tele 5 with immediate effect. He succeeds Thomas Vink, who left the company at the end of the year at his own request.
ProSieben grows in the young target groups
With a mix of gripping blockbusters, outstanding show productions, strong afternoon formats and exciting sporting events, ProSieben recorded a clear growth compared with the previous year in the target groups of viewers aged 14 to 49 and 14 to 29.
Kai Blasberg is the new Managing Director of Tele 5
Kai Blasberg, 42, is appointed Managing Director of feature-film channel Tele 5 with immediate effect. In this role, he succeeds Dr Ludwig Bauer, a member of the management board of Tele München Gruppe (TMG), who took over as chairman of the board of Austria-wide private full-service channel ATV in Vienna at the beginning of November.
N24 achieves 1.1 percent market share in the target group
News channel N24 draws an extremely positive balance for 2007. The channel maintained its leading position in the information segment of the audience market.
Sat.1 Closes the Year with a 10.6 Percent Market Share Among the Advertising-Relevant Audience
In the year now drawing to a close, Sat.1 achieved a market share of 10.6 percent among viewers aged 14 to 49, making it the third-strongest channel in the advertising-relevant TV market (2006: 11.3 percent). Among the total audience (viewers aged 3 and over), the channel achieved 9.6 percent (2006: 9.8 percent).
ZDF Parts Ways with Andrea Kiewel
ZDF is parting ways with presenter Andrea Kiewel at the turn of the year. ZDF Director General Markus Schächter stated in Mainz: "Surreptitious advertising in ZDF programmes is not acceptable. Andrea Kiewel's appearances in several programmes, in connection with the now-known details of her PR contract with the Weight Watchers organization, have destroyed the basis of trust between us."
Fascinating Voyage of Discovery Through Europe’s Film Landscape
Let's see what is playing at the neighbours': The fascinating voyage of discovery through Europe's diverse film landscape continues. From February to April 2008, European Film Promotion (EFP) is bringing neighbouring countries' national audience hits and film highlights to screens in Munich, Copenhagen and Madrid for the film event PICTURE EUROPE! The Best of European Cinema on the Road.
MTV and Jerry Bruckheimer Develop Video Games
US producer Jerry Bruckheimer is entering the games industry and will develop video games together with MTV in future.
WDR Broadcasting Council Adopts 2008 Budget and Financial and Task Planning Through 2011
The WDR Broadcasting Council unanimously adopted the 2008 budget and the Medium-Term Financial and Task Plan (Mifrifi) for 2007 to 2011. Chairman Reinhard Grätz emphasised that the austerity policy of recent years was showing further success, but that the moderate spending practice nevertheless had to be continued consistently.
Wikipedia Founder Takes Aim at Google with New Project
The founder of the online encyclopaedia Wikipedia, Jimmy Wales, wants to compete with the world's largest Internet search engine Google with a new project.
denkwerk and OBI Win at the New York Festivals’ AME Awards
Cologne Internet agency receives bronze medal for the “OBI Cheering Orchestra” in the Interactive Marketing category.