Browsing Tag
advertising
143 posts
MPC Joins The Mill
MPC and The Mill become one global studio, combining commercial production and film VFX under The Mill name.
Building BMW’s Piano-Playing CG Robot
A detailed production account of Mackevision’s 15-day VFX workflow for BMW’s humanoid piano-playing robot, from stand-in photography to final compositing.
animago AWARD 2018 – Winners and Nominees
After almost a thousand entries, it was quite difficult for the jury to decide who should take home the coveted prize - and after lengthy discussions, these were their choices. We will introduce all projects in the upcoming 2O19-issues of Digital Production. So without further ado...
Chrysler Uses Bunkspeed Software to Turn CAD Data into Photorealistic Images
Chrysler describes Bunkspeed’s 3D rendering applications as a decisive element in the automaker’s new approach to producing marketing imagery.
North Kingdom puts the Coke Zero game online
As preparations begin for this summer's European Football Championship, Coca-Cola Zero is putting a groundbreaking Internet game online, developed by Northern Kingdom.
CGI Conference CgAM: Computer generated Imaging Conference for Advertising & Marketing Professionals
The CgAM Conference is a new global networking event for the leading representatives of the CGI industry and offers engineers, creative and product designers, advertising agencies, multimedia companies, marketing departments and suppliers an ideal communication and meeting platform.
The CgAM Conference will take place on 10 and 11 March in Los Angeles, California/USA.
MACKEVISION delivers keynote at CgAM Conference
The Computer generated Imaging Conference for Advertising & Marketing Professionals (CgAM) opens its doors to a professional audience for the first time on March 10 and 11, 2008, in Hollywood. The event will present the most innovative highlights from research and development in 3D animation.
On commission for animated film
The 15th Stuttgart International Festival of Animated Film runs from May 1 to 6 with a new competition for commissioned animation. With 1700 submissions, it slightly exceeded the previous year's level.
Bollywood discovers online marketing
Internet generates 30 to 40 percent of the attention for a film
denkwerk brings OBI the “Glücks-Wahnsinn”
Cologne Internet agency creates online campaign for DIY and home improvement stores / Performance marketing delivers greater reach
ZDF advocates retaining advertising and sponsorship in its main channel
The current media policy debate is once again calling for public-service television to give up advertising in favour of private providers. ZDF rejects this demand for the following reasons:
ZDF and ARD need advertising
"Public-service broadcasting needs revenue from advertising and sponsorship". ZDF Director-General Markus Schächter used this concise formulation at the ZDF Television Council meeting to sum up the arguments against publicly voiced demands to give up advertising in favour of private television providers.
Consumer advocates issue warning to StudiVZ
New trouble over StudiVZ’s data-protection rules: the Federation of German Consumer Organisations (vzbv) has issued a formal warning to the social network’s operators because it considers their handling of users’ personal information unlawful.
TietoEnator presents mobile-TV solution for network operators and media companies
As part of its ‘Digital Media’ offering, TietoEnator presents a complete mobile-TV and video solution for network operators and media companies. With the help of this solution, network operators can offer their subscribers ‘next generation’ mobile-TV services with simple access to live TV programmes and video-on-demand content (VoD).
Screen Visions brings LED boards into play
Stuttgart company accompanies TV pilot phase of new sponsorship platform
GameStop promotes AIAS Award
Every year, the Academy of Interactive Arts & Science presents the Interactive Achievement Awards. The distinction emulates the film world’s Oscar ceremony and nevertheless remains largely unnoticed by the public.
Netbiscuits brings Adobe Flash and Ajax to the mobile web
Netbiscuits now makes PC-internet-style usability possible in the mobile-phone browser too. Sophisticated mobile rich-media portals with comprehensive shop functions and mobile advertising integration are no longer a vision of the future.
YouTube shares advertising revenue with users
Cash flow remains reserved for official partners.
Microsoft Digital Advertising Solutions markets Facebook in Germany. Advertising partnership with world-leading social network expanded
Microsoft Digital Advertising Solutions, Microsoft Corporation’s digital marketing offering, will take over marketing for Facebook in Germany in February. Under its agreement with Facebook, Microsoft Digital Advertising Solutions will exclusively market banner advertising to German users. At the same time, Microsoft will become Facebook’s exclusive third-party marketer internationally.
IGA Worldwide Accelerates with EA’s Burnout Paradise
Electronic Arts and IGA Worldwide have expanded their collaboration by integrating well-known brand names into the fifth installment of EA's Burnout racing franchise.
VIRTUALREEL Digital Commercial Archive Creates Reels in Minutes
VIRTUALREEL lets advertising agencies and commercial-film producers manage advertisements in a digital in-house archive and create reels quickly.
Playyoo wants to become the YouTube of mobile games
Social-networking portal relies on free games
IGA Worldwide Secures Additional Capital for Second Financing Round
Leading Asian financial investors Translink Capital, Presidio STX and ITOCHU Corporation are supporting IGA Worldwide's international growth strategy.
Last.fm Offers Free Access to Millions of Songs
Agreements cover all major labels and 150,000 independent labels.
IGA Worldwide Scores with Football Superstars
IGA Worldwide has announced an exclusive partnership with British game developer CyberSports to place static and dynamic advertising in the MMO Football Superstars.
Yahoo! Reportedly Plans to Cut Hundreds of Jobs
US media reports said Yahoo! could cut around 700 jobs, or five percent of its workforce, as part of its restructuring.
MW: Quark Interactive Designer Now Runs on Leopard
Quark Inc. announced the availability of Quark Interactive Designer 1.02. The latest free update for Quark Interactive Designer is compatible with Mac OS X 10.5 Leopard. Quark Interactive Designer lets users create Flash projects (SWF files) directly in QuarkXPress 7 without programming knowledge.
Spotlight for Rich Media: DoubleClick Launches Innovative Reporting for Complex Rich-Media Features
Spotlight for Rich Media analyzes the effects of individual rich-media advertising elements on conversions. The new reporting function provides detailed insight into the effectiveness of rich-media campaigns.
Exozet Introduces TVNEXT Playout Server
The TVNEXT expansion links online television with conventional broadcast distribution and interactive commerce functions.
Linden Lab wants to delete dubious banks from Second Life
The virtual online world Second Life will soon have to manage without many financial-service providers and banks that have already established themselves there.
ARD chairman again opposes giving up advertising
ARD chairman and director-general of Saarländischer Rundfunk Fritz Raff has again opposed giving up advertising on public-service broadcasting in Germany following comments by French President Sarkozy about public-service broadcasting’s advertising revenue in France.
Euro football TV spots cost between €18,000 and €120,750
Anyone wanting to place a spot during the European Football Championship will have to dig deep into their pockets.
MyVideo and WWF: Protecting the rainforest with music and videos
MyVideo is supporting a new WWF fundraising campaign that draws attention to the threatened state of the rainforests in Germany’s largest video community. With its own WWF- Channel, nature conservation is now a major topic on MyVideo
Microsoft and NBC stream the Olympic Games online
At CES on Sunday, Microsoft announced a partnership with media group NBC. The 2008 Summer Olympic Games in Beijing are to be offered both as video on demand and as live streams.
Super RTL launches with a new design
Since yesterday, Super RTL has appeared with a new look and new claims. “Nice to see you” is the friendly, personal greeting with which the channel addresses viewers in its evening programming.
Advertising and media industries expect a stable advertising market in 2008
The media and advertising industries expect the advertising market to develop steadily this year. Most communications managers expect advertising budgets in 2008 to remain at the previous year’s level or rise slightly.
Alternative search engine Wikia launches
Wikipedia founder Jimmy Wales launched his open search engine Wikia Search online on Monday. As with the online encyclopedia Wikipedia, users are intended to participate in developing Wiki Search.
Tele 5 adopts a new structure
Thomas Auer, 41, takes over as Head of Marketing at film channel Tele 5 with immediate effect. He succeeds Thomas Vink, who left the company at the end of the year at his own request.
ProSieben grows in the young target groups
With a mix of gripping blockbusters, outstanding show productions, strong afternoon formats and exciting sporting events, ProSieben recorded a clear growth compared with the previous year in the target groups of viewers aged 14 to 49 and 14 to 29.
Kai Blasberg is the new Managing Director of Tele 5
Kai Blasberg, 42, is appointed Managing Director of feature-film channel Tele 5 with immediate effect. In this role, he succeeds Dr Ludwig Bauer, a member of the management board of Tele München Gruppe (TMG), who took over as chairman of the board of Austria-wide private full-service channel ATV in Vienna at the beginning of November.
N24 achieves 1.1 percent market share in the target group
News channel N24 draws an extremely positive balance for 2007. The channel maintained its leading position in the information segment of the audience market.
Sat.1 Closes the Year with a 10.6 Percent Market Share Among the Advertising-Relevant Audience
In the year now drawing to a close, Sat.1 achieved a market share of 10.6 percent among viewers aged 14 to 49, making it the third-strongest channel in the advertising-relevant TV market (2006: 11.3 percent). Among the total audience (viewers aged 3 and over), the channel achieved 9.6 percent (2006: 9.8 percent).
Fascinating Voyage of Discovery Through Europe’s Film Landscape
Let's see what is playing at the neighbours': The fascinating voyage of discovery through Europe's diverse film landscape continues. From February to April 2008, European Film Promotion (EFP) is bringing neighbouring countries' national audience hits and film highlights to screens in Munich, Copenhagen and Madrid for the film event PICTURE EUROPE! The Best of European Cinema on the Road.
ZDF Parts Ways with Andrea Kiewel
ZDF is parting ways with presenter Andrea Kiewel at the turn of the year. ZDF Director General Markus Schächter stated in Mainz: "Surreptitious advertising in ZDF programmes is not acceptable. Andrea Kiewel's appearances in several programmes, in connection with the now-known details of her PR contract with the Weight Watchers organization, have destroyed the basis of trust between us."
MTV and Jerry Bruckheimer Develop Video Games
US producer Jerry Bruckheimer is entering the games industry and will develop video games together with MTV in future.
Wikipedia Founder Takes Aim at Google with New Project
The founder of the online encyclopaedia Wikipedia, Jimmy Wales, wants to compete with the world's largest Internet search engine Google with a new project.
WDR Broadcasting Council Adopts 2008 Budget and Financial and Task Planning Through 2011
The WDR Broadcasting Council unanimously adopted the 2008 budget and the Medium-Term Financial and Task Plan (Mifrifi) for 2007 to 2011. Chairman Reinhard Grätz emphasised that the austerity policy of recent years was showing further success, but that the moderate spending practice nevertheless had to be continued consistently.
denkwerk and OBI Win at the New York Festivals’ AME Awards
Cologne Internet agency receives bronze medal for the “OBI Cheering Orchestra” in the Interactive Marketing category.
Google Plans Frontal Attack on Wikipedia
Alternative platform "knol" puts authors at the centre.
N24 Chief Torsten Rossmann Also Becomes Sat.1 Managing Director
Torsten Rossmann, 44, managing director of the news channel N24, will become an additional managing director of Sat.1 on January 1, 2008. At the same time, Matthias Alberti, 44, moves up to chairman of the management board.
S4M at Canadian Broadcast Conference SAC 2008
S4M – Solutions for Media is taking part as a sponsor for the second time when the Canadian broadcast conference SAC opens its doors in Toronto. On February 11 and 12, 2008, around 200 high-ranking delegates will learn about topics relating to the broadcasting sector.
BVDW Opens Academy of the Digital Economy
The German Association for the Digital Economy (BVDW) e.V. today officially founded the Academy of the Digital Economy.
Coca-Cola Launches Marketing Campaign in Virtual World
Corporation lures consumers to bottle-shaped Internet island.
Are Casual Games Vanilla?
The answer to the question of why a computer games publisher calls itself VANILLA is quite simple. In American, the word VANILLA is used as a translation for „Casual Games“, that is, „simple games“.
S4M honoured at the Media Excellence Awards
An international jury awarded the S4AdSales cross-media sales system the distinction “Highly Commended” at the 2007 AIB Media Excellence Awards in London.
Bunte Online and IVYworld.de launch with new technology and sales
Tomorrow Focus AG launched two new websites this week.
Grid-TV selects the MimundoTV player for its hybrid-TV solution in the IPTV market
Grid-TV and Mimundo Concept are partnering to develop an innovative hybrid-TV solution for the consumer market.
S4M delivers real-time broadcast-management system for CanWest MediaWorks
Canadian media company CanWest MediaWorks and Cologne-based systems and consulting firm S4M have completed the largest phase of a joint major project, developing and implementing a highly integrated broadcast-management solution.
MMOG phenomenon
Online gaming is booming like never before. The communities of massively multiplayer online games (MMOGs) are growing rapidly. Several million players worldwide are active in the virtual worlds of 'World of Warcraft' & Co.; however, the number of registered users of lesser-known MMOGs such as 'Habbo Hotel' or 'Puzzle Pirates' also often exceeds the million mark. The upcoming GAMEplaces evening, which takes place on 21 November in Frankfurt am Main, is dedicated to the online gaming worlds of MMOGs
dedicated to the online game worlds of MMOGs. In addition to cultural factors such as social interaction or the organisation of virtual societies, the potential and risks of online worlds will also be discussed from an economic perspective. What influence do virtual worlds in general and MMOGs as a particularly popular type of game have on social processes such as communication and interaction? How should virtual worlds and virtual friendships be assessed in comparison to their counterparts in 'real' life? These are questions that the operators of major MMOGs are increasingly looking into with regard to the marketing of their titles, as online communities are becoming an attractive target group for so-called in-game advertising. "The form in which the respective online communities are constituted is of course closely linked to the genre of the game," explains Janette Keller from Weber Networking, who is involved in the conceptualisation of the upcoming GAMEplaces evening. "That's why we will be analysing the topic using different MMOGs," Keller continues.
Speedball 2 – Tournament scores with in-game advertising
IGA Worldwide supplies the newly released gaming classic with dynamic
in-game advertising
S4M nominated for AIB Media Excellence Awards 2007
S4AdSales sales system shortlisted in the “Gear of the Year” category
ArcelorMittal and Nemetschek sign a strategic agreement
Both companies are pushing cooperation and the promotion of planning and modelling software for steel construction.
Prizewinners of kurzundschön selected
On October 31 at 8:00 p.m., the 13 best films of the young talent competition
kurzundschön were honored in Cologne. In addition, the juries handed out 10 honorable
mentions to young talents and their films.
Video stores want to win customers back
Germany’s video stores are trying to win back their customers as part of a broad-based advertising campaign.
NBC UNIVERSAL study: Further growth and positive advertising effect on TV specialty channels
Digitization is further unfolding the German TV broadcaster landscape: numerous new broadcasters are launching, specialty channels have long since established themselves in the German TV market - the niche is booming.
NBC and News Corp. forge ahead with Internet video
Media giants News Corp. and NBC Universal launched their joint Internet video service Hulu.com on Monday, through which TV series and feature films are shown free of charge. There will be advertising for this, the companies announced.
animago winner MACKEVISION at the first digital creation days 2007
The Stuttgart specialist for 3D visualization and winner of last year’s animago award, MACKEVISION, will have its own booth at the “digital creation days” industry forum, which is taking place for the first time in Karlsruhe on 08 and 09 November 2007.
Smith & Foulkes from production company Nexus win award
Nexus celebrates its fourth success in its fourth year.
Sybase 365 launches new gateway for MMS content
Central connection enables direct delivery of rich media content to millions of mobile users.
n-tv plus Adds Archive and Full-Screen Mode
The interactive television service adds an archive, full-screen playback, website links and a permanent advertising module.
Microsoft uses avatar to address consumers
A new campaign provides information about the possibilities of the networked home. An avatar guides visitors through the site
Microsoft with strong increase in sales and profit
The world’s largest software group, Microsoft Corporation, sharply increased sales and profit in the first quarter of the current 2007/2008 financial year thanks to excellent business with its Vista operating system, Office software and entertainment division.
Metricminds celebrates House Warming Week in Frankfurt
After four months of conversion work, the new metricminds studio is ready for use. To duly inaugurate the new location of the Frankfurt motion capture studio, the “HouseWarmingWeek” will be celebrated from October 29, 2007 – November 2, 2007. Customers, colleagues and interested people from the media landscape are invited to heat things up in Frankfurt.
NeoMedia and Gavitec AG – mobile digit present the NeoReader
NeoReader is a mobile universal 2D scanner and offers easy access to any content via mobile phones. The know-how of NeoMedia Technologies Inc. and Gavitec AG - mobile digit went into the joint development.
Azlan uses Videonize to improve communication with specialist retailers
Tech Data’s business division uses audiovisual e-mails to present complex subjects more simply and effectively.
dc days: On Air Promotion
"Because they don’t know what they are doing" preoccupied not only James Dean, but also many television stations. Good On Air Promotion also depends on the briefing of the service providers.
The MP3 search engine eSpew.com cooperates with HooQs(TM) and launches a service for free music downloads to mobile phones
eSpew, the world’s largest online search engine for free downloads of MP3 music, is growing, with over 19 million MP3 songs and more than 1.3 million visitors per month.
Internet Auto Award 2007: The winners
There is reason to celebrate in Ingolstadt: At the Internet Auto Award 2007, Audi prevailed in no fewer than six of nine vehicle categories.
denkwerk and Condor set course for the OnlineStar ’07
Cologne Internet agency is nominated for the best banner campaign.
NomadsLand Shares Revenue with Filmmakers
NomadsLand extends its advertising and download revenue-sharing model from independent filmmakers to written citizen journalism.
SevenOne Builds Full-Screen WMF Cut-In
SevenOne Media creates a custom ProSieben cut-in that turns the WMF 1 coffee machine into a full-screen frame around live programming.
Spin.de rises into the top 3 social networks in Germany
The social network spin.de (spin.de) has now also officially risen into the top 3 German communities. According to the latest IVW evaluation, page impressions in September more than doubled compared with the previous month. This puts spin.de in third place in the social networks segment after StudiVZ and Lokalisten. With 309 million reported page impressions, the platform is among the top 15 of all German web offerings.
TOMORROW FOCUS AG with first booking for Short Clip Ad advertising format
TOMORROW FOCUS AG can announce the first booking of its new Short Clip Ad advertising format. The Short Clip Ads offered exclusively in the TOMORROW FOCUS network were officially presented to the trade-fair audience for the first time at OMD 2007 in Düsseldorf.
Google Adds Video Units to AdSense
Google's US Video Units programme combines YouTube clips with contextual AdSense advertising and click- or impression-based billing.
German gross advertising market rises significantly in the first nine months of 2007
The German gross advertising market continued to grow in the first nine months of 2007.
Advertising-Funded Zero-Rate Mobile Phone Is Implemented with Mobile Virtual Network Operator Services from TietoEnator
TietoEnator supports Blyk, a new advertising-funded mobile phone service for young people, by building a Mobile Virtual Network Operator Service (MVNO). The project includes application and business process management and the provision of a scalable and cost-efficient IT infrastructure.
New Image Campaign “Finally Autumn”
Sat.1's Creative Solutions division at ProSiebenSat.1 Produktion develops on-air campaign
Online Voting for the Best “Coke Zero Viral Movie” Begins
Coca-Cola, McCann Erickson and Bitfilm organize advertising-spot competition / Internet users vote, winners receive cash prizes and a directing commission
DIGITAL PRODUCTION in an Interview with Marcus Metzner of S4M
Solutions for Media – S4M uses IBC 2007 to present its product portfolio to the trade audience. DIGITAL PRODUCTION spoke with Marcus Metzner, Corporate Communications,
about integrated broadcast management solutions.
Mobile Content Day Again in Hamburg
The fifth Mobile Content Day will take place on September 14, 2007 under the motto "Mobile Content for Publishers and Agencies".
“Prefabricated Construction Method” for Video Clip Competitions
Video clip competitions can now be integrated directly into company homepages using the “prefabricated construction method”. The CRAZY AWARD portal is offering this service from September 2007. This expands the portfolio of marketing features for the Internet by another important building block.
Short Films About the Beer Crate
That is exactly what the video clip competition by the company adduce is about. Unconventional short films are being sought on the subject: “How can the function of a beer crate be expanded?” The competition takes place on the CRAZY AWARD portal.
2D Barcodes Connect Print to Mobile Video
Camera-readable 2D barcodes are linking print advertisements and editorial pages to mobile websites, video, and digital tickets.
Nickelodeon Stops Marketing Junk Food
The children’s television channel Nickelodeon will no longer make its licensed characters available to advertise junk food.