Archive notice: This article was originally published on September 5, 2007. Links and embedded videos are preserved as part of the historical record.
A rise of 2.8 percentage points can be recorded particularly in the age group of 60- to 69-year-olds, meaning more than a third of the age group (35.5 %) is active on the Internet. While an increase of only one percentage point was found among the group of people over 70 years old, 50- to 59-year-olds are at the top of the Silver Surfers with an online share of 58.3 %. These are the central findings of the study.
With community software tailored to the target group of so-called Best Agers and its broad mix of topics from health, culture, lifestyle, tips and reports, the seniors’ portal http://www.forum-fuer-senioren.de specifically addresses the young-at-heart 50plus target group and also invites them to participate actively in the design and further development of the successful Internet community. The popular seniors’ portal thrives on the particpation of members, who make their knowledge available in the form of their own content such as weblogs or photo albums or participate actively in topic forums or chats. People are at the forefront here. With their need to communicate, make contacts and exchange ideas.
