Archive notice: This article was originally published on October 9, 2007. Links and embedded videos are preserved as part of the historical record.
At the Munich Media Days (November 7 to 9, 2007), MFD Mobiles Fernsehen Deutschland will present itself with its own stand (foyer, stand T2) as part of the media trade fair and provide detailed information about the current state of development in mobile TV.
At the stand of Germany’s first mobile-TV provider, visitors will receive information about the different technologies, market prospects and the coming development of mobile television in Germany. In addition, everyone at the stand can try out the much-discussed pocket television live on various devices. Furthermore, Henrik Rinnert, managing director of MFD Mobiles Fernsehen Deutschland, will participate as a speaker in Panel 6.2 entitled “Future Prospects: Mobile Media 21” on Wednesday, November 7 from 16:00 hrs.
“An important growth area is currently emerging within the media industry with mobile television,” says Henrik Rinnert, managing director of MFD Mobiles Fernsehen Deutschland. “As an interfice between digital television and mobile services, mobile TV connects two extremely dynamic and exciting areas. We are pleased about the great interest in mobile television and want to inform the audience comprehensively on the subject at the Munich Media Days.”
With watcha, MFD Mobiles Fernsehen Deutschland has operated the first commercial service for mobile television in Germany since June 2006. watcha can now already be received in 16 metropolitan areas with around 16 million inhabitants. The programme bouquet currently comprises five TV programmes: DAS ERSTE, ZDF, MTV Music, N24 and ProSiebenSat.1 Mobile – the first television channel conceived exclusively for mobile reception. MFD Mobiles Fernsehen Deutschland uses the DMB standard (Digital Multimedia Broadcasting) to distribute the TV signals. However, the company sees itself as technology-neutral and, together with its partner NEVA Media, has also applied to all state media authorities for broadcasting licenses for DVB-H. Furthermore, MFD Mobiles Fernsehen Deutschland is participating in the Federal Network Agency’s frequency-allocation procedure, in which a decision is made on the construction and operation of a DVB-H broadcasting network.