ProSiebenSat.1 Produktion rebuilt the Berlin studio workflow for Sat.1 News and Sat.1 Das Magazin. Its production and Creative Solutions teams created separate virtual-set designs that could operate from a single physical studio.
The shared setup allowed the two programmes to broadcast live one after the other without an advertising break or a studio changeover. Physical set elements were adapted to the new arrangement, including a standing presentation position for the Sat.1 News anchor.
Both on-air designs used Sat.1’s channel colour to maintain a consistent visual identity while preserving distinct virtual environments for each programme.
