Virtual shopping mall has arrived in the present

Tradoria GmbH, a provider of online shopping solutions from Bamberg, presented a new portal especially for small and medium-sized companies at DEMO Germany in Munich. Via http://www.tradoria.de, retailers can not only operate their own online shop, but also centrally manage incoming payments and shipping processing at the same time.

Archive notice: This article was originally published on October 18, 2007. Links and embedded videos are preserved as part of the historical record.

Virtual marketplaces present themselves to the Internet user in various forms of existence, but providers have so far failed at a functioning shopping mall on the net of almost unlimited possibilities. In particular, buying from different retailers was made more difficult by different shopping carts and non-uniform checkout. Tradoria shows how the virtual shopping mall of the future has already arrived in 2007.

Small and medium-sized retailers are offered a turnkey web shop, while the shops’ common platform (www.tradoria.de) also appears as an online shopping center for special and non-everyday products. The offering for the retailers extends as far as assuming legal security and the use of tested terms and conditions. This also eliminates the risk of a warning letter for inexperienced retailers. And for the first time among German web-shopping offerings, the buyer can buy in various web shops connected to Tradoria without having to approve different checkout processes or shopping carts.

Payment transactions for goods purchased in the Tradoria web shops likewise run uniformly through the platform operator. This saves the connected retailer who uses Tradoria’s service for his online shop the high fees for using the various payment systems. Buyers benefit from delivery free of shipping costs, which is likewise convenient for the seller. Retailers need only a printer to put the finished parcel label on paper. This is made possible by a cooperation between Tradoria and the logistics company DHL.

“Such extensive and functional shop functionality was until recently still considered technically impossible to implement. That was our greatest incentive,” says Tobias Kobier, managing director of Tradoria. “The goal was to give retailers in the classic long-tail area a convenient plug-and-sell solution that at the same time also has high value for the end customer,” the managing director outlines the platform.

tradoria.de is Germany’s unique provider of the turnkey web shop. Retailers of high-quality and special products can open an online shop here simply, quickly and with legal certainty. The individual shops, each operating under an individual subdomain, are also made accessible in combined form to web shoppers on the platform http://www.tradoria.de. Here, above all, the common shopping cart and the simple ordering or payment process make convenient purchasing on the Internet easier.

  • Tradoria