Archive notice: This article was originally published on October 29, 2007. Links and embedded videos are preserved as part of the historical record.
NDS, a leading provider of technology solutions for digital media and pay TV, today announces a new contract in India: Bharti Airtel is choosing a comprehensive technology package from NDS to operate a new direct-to-home satellite platform. Only recently, Bharti Airtel received the letter of intent from the Indian Ministry of Information and Broadcasting to license the new Direct-to-Home platform.
Bharti Airtel will use the world-leading conditional access solution VideoGuard®, the MediaHighway® middleware as well as an electronic programme guide (EPG) from NDS. VideoGuard currently secures TV content for more than 75 million subscribers worldwide; MediaHighway enables advanced applications for viewers in more than 62 million TV households. On the basis of these technology solutions, Bharti Airtel can flexibly design future extensions such as interactive services.
Mr Arjun, Executive Director of Bharti Airtel, on the company’s latest development and the launch of the DTH platform: „Bharti Airtel has successfully geared its strategy towards offering a complete range of integrated telecommunications services and is today one of the fastest-growing telecommunications providers worldwide. The introduction of a DTH offering is part of our objective of being able to offer users in India the largest variety of convergent services on the market.
Ms Sue Taylor, Vice President and General Manager of NDS Asia Pacific, on this: „Being selected by Bharti Airtel as a service provider confirms NDS’s technology leadership and at the same time is recognition of the significant investments that NDS has made in India within the last six years. We are very pleased to work with Bharti Airtel in future as part of the company’s further growth plans. NDS’s market-leading technologies allow Bharti Airtel to offer world-class digital entertainment services.”
NDS’s research and development unit in Bangalore has now been active for six years and comprises more than 750 employees. This team will lead the development of the advanced EPG as well as the implementation of interactive TV applications geared towards the Indian audience for Bharti Airtel.
Further links:
- NDS
