Archive notice: This article was originally published on November 8, 2007. Links and embedded videos are preserved as part of the historical record.
The Powerflasher team around project manager Thomas Piotraschke and art director André Britz aims in the implementation to place Converse articles – from Chuck Taylor through extensions to sports shoes, bags and textiles – online at the center in a more customer-friendly way than before: The center of the new website will be a flash-based showroom in which users can both find their favorite model quickly and browse at their leisure. Alongside the refreshed, brand-oriented design, the complete usability will be adapted to modern requirements with a new navigation structure.
Florian Gottesmann, Marketing Manager at All Star D.A.CH., is convinced by the Flash professionals: “With our web relaunch, we want to present the Converse world online to our customers and lay the foundation for further company growth. Powerflasher completely convinced us with their creative design and user-friendly concept ideas, which take our very special style into account down to the last detail.”
“We are pleased that we were able to inspire All Star with our design and concept – our companies simply fit together well. We are convinced that our implementation will convey the spirit of the Converse brand and that visitors will immediately find their way around and feel comfortable,” says project manager Thomas Piotraschke.
The launch of the redesigned web presence is planned for the end of November 2007 and awaits with a few surprises.
