Archive notice: This article was originally published on November 20, 2007. Links and embedded videos are preserved as part of the historical record.
Cisco Service Provider Day 2007 takes place today on the premises of the TV and film production company PLAZAMEDIA, in the AGROB Media Park in Ismaning. The program of this year’s Cisco industry event provides insight into both new business opportunities as well as technological challenges surrounding IP-based TV and video offerings. Intelligent network solutions for high-quality IPTV are presented, which are just as suitable for classic television as for interactive digital and novel Web TV formats and are already proving themselves in practice today.
Transformation from service provider to experience provider
Cisco is the only networking provider worldwide whose portfolio optimizes all production, distribution and contribution processes of innovative IPTV and multimedia services end to end: from the provider’s core network to the set-top box in the customers’ living rooms. Cisco supports service providers in the gradual migration of their infrastructure toward an IP Next Generation Network. The transformation from service provider to experience provider can thus be completed without calling investments already made into question. The test results of the European Advanced Networking Test Center (EANTC) illustrate what specifically matters in network design for video services. The renowned technology laboratory examined Cisco triple-play solutions according to criteria such as interoperability, Quality of Service, Quality of Experience, performance and scalability and derived practical design recommendations from this.
As Germany’s most important sports TV producer, PLAZAMEDIA explains the further development of traditional TV business models in a special presentation and also points out the need to interlink IT and TV production processes more closely. Using Premiere’s football conference as an example, it becomes tangible what an intelligent and networked real-time production environment based on IP looks like and that video and IT services can be distributed separately in an MPLS network and therefore very flexibly. This flexibility in production also creates the prerequisite for opening up additional revenue sources. After all, in addition to video and broadcast services, service providers can now also offer, for example, IP VPN, Mangend Voice and even TelePresence as a complete service from a single source.
Further information at Cisco Systems GmbH, Alfred Wasem, presse@info.cisco.de,
Telephone 0800 – 187 36 52.
Further links:
- Cisco
