Archive notice: This article was originally published on December 11, 2007. Links and embedded videos are preserved as part of the historical record.
Blucom users can thus vote live on RTL’s top shows, e.g. “I’m a Celebrity – Get Me Out of Here!” (broadcast starts January 11, 10:15 p.m.) and “Germany Seeks the Superstar” (from January 23). To take part, they simply need to navigate to the corresponding topic special on their mobile phone and click the voting button for the desired candidate.
Matthias Büchs, Head of Online and Mobile at RTL interactive: “Thanks to Blucom, our viewers can not only read interesting additional information about our formats on their mobile phones, but also participate themselves, e.g. with voting and competitions. Reason enough to use this service more intensively at the major live shows as well for our young and interactive audience.”
Wolfgang Elsäßer, managing director ASTRA Germany: “We are pleased about the further and intensive cooperation with RTL. Blucom makes it possible to turn prominent formats such as ‘I’m a Celebrity – Get Me Out of Here!’ and ‘Germany Seeks the Superstar’ into an even more intensive experience for users. Through Blucom, the viewer is not only extremely close to their programme, but can also actively participate in it spontaneously and anywhere.”
Anyone interested in Blucom receives a wealth of information about Blucom in the new mobile portal mobile.rtl.de, and clear instructions on technical requirements and installation. The advantage for users who download Blucom via the RTL mobile portal in the period from 24.12.07 to 06.01.2008: They receive the new edition of the mobile game “Who Wants to Be a Millionaire?” free of charge.
Blucom allows TV broadcasters to actively involve viewers in the current programme and, in addition to classic information services such as programme information, weather information, lottery numbers, sports results or additional information accompanying the programme, also enables forms of interaction such as voting, downloads and chats. The viewer only needs a mobile phone and a browser that can be ordered by SMS and must be loaded onto the mobile phone once (one-off cost €3.99). Via the Blucom browser, consumers receive interactive, spontaneous and simple access to mobile content offered to them on the programme organiser’s pages to match the current broadcast. For viewers who own a digital satellite receiver with the Blucom symbol, even the transmission fee is eliminated thanks to Bluetooth.
