The channel’s logo is central to the redesign. Its new appearance uses a cut-crystal treatment with reflective facets, while camera moves around the logo reference large cinema screens and red-carpet imagery.
Movie trailers were also redesigned. Instead of assigning different colors to individual film genres, varying sound patterns now distinguish action, romance, thriller and comedy material.
The “WIR LIEBEN KINO” slogan and the established Tele 5 horizon remain prominent elements of the brand.
Munich agency OPIUM EFFECT developed the refreshed presentation. The agency had managed the movie channel’s on-air appearance since its relaunch and also designed the logo.
