The conceptual and creative redesign of the website is complete, and http://www.converse.de has now launched.
Powerflasher’s team, led by project manager Constanze Leinweber and art director André Britz, has presented the Converse range online. From Chuck Taylor shoes and Extensions to sports shoes, bags and clothing, the full selection is now displayed in a more customer-friendly format.
The center of the new website is a Flash-based showroom where users can use a preference-based product finder to locate a particular model or browse the full product range. In addition to the refreshed, brand-oriented design, a new navigation structure updates the site’s usability.
The new website also includes an interactive Converse star through which users navigate the product offering. A highly realistic avatar communicates directly with users. Numerous video takes featuring a live actor were filmed for the avatar and then extensively processed to create fluid movement across its positions and poses.
