Archive notice: This article was originally published on March 3, 2008. Links and embedded videos are preserved as part of the historical record.
denkwerk is launching the “Glücks-Wahnsinn” online campaign for OBI, consisting of a web special and banner advertising.
The microsite, with its integrated prize competition, offers Internet users particular added value: attractive prizes such as free SMS messages, savings coupons and products are on the list. The microsite is hosted by a likeable OBI employee, the “OBI good luck fairy”, who appeals to visitors emotionally and “spins up” their prize on a prize wheel. The Cologne full-service Internet agency is responsible for the concept, creative work, video production and technical implementation of the web special.
A simultaneous performance marketing campaign efficiently addresses the target group and achieves broad reach. To maintain recognition, the “Glücks-Wahnsinn” has been integrated into the advertising banners, providing a foretaste of the prizes.
Further information:
- Obi advertising campaign
denkwerk
