Archive notice: This article was originally published on April 28, 2008. Links and embedded videos are preserved as part of the historical record.
The decisive factor in its classification as a leading international trade fair is the event’s strong international character. Last year, 38 percent of exhibitors and more than 43 percent of trade visitors came from abroad. The classification is accompanied by financial support for GC exhibitors through the programme to promote young innovative companies.
The programme aims to support young companies in marketing their innovative products and services. According to the BMWi, leading international trade fairs offer an ideal platform for opening up foreign markets and thus for the growth of companies in Germany. The programme also aims to make German trade fairs better known as a marketing instrument.
Eligibility and Amount of Funding
Companies based in Germany that are no more than ten years old are eligible for support. They must also be small companies as defined by the EU, with annual turnover of no more than ten million euros and a workforce not exceeding 50 people. Financial support is tied to a newly developed product or process that is to be marketed internationally through participation in a trade fair.
The programme supports companies’ participation in the “Start Up” joint stand organised by Leipziger Messe at GC – Games Convention. The BMWi covers 80 percent of the costs of stand construction and stand rental. The maximum limit is 7,500 euros per exhibiting company. Registration for GC 2008 must take place no later than eight weeks before the fair begins. BMWi funding is limited to a maximum of two trade fair appearances.
Further information and application forms for the joint stand are available to download from the website.
Further Links:
- GC Page f