Archive notice: This article was originally published on April 29, 2008. Links and embedded videos are preserved as part of the historical record.
Microsoft is taking part in fmx/08 in Stuttgart as one of the main partners. The 13th International Conference on Animation, Effects, Games and Digital Media takes place from May 5 to 8, 2008 at the Haus der Wirtschaft.
Microsoft will present current solutions in these areas at its stand in the List-Saal, position 2.7. Partners Axinom and Pixelpark will also present their new developments.
Microsoft speakers from Germany and the USA will give talks on game development, Silverlight 2, design and user experience. Visitors can test their gaming skills in a large Xbox lounge at a separate stand.
Virtual design in video games is the focus of a talk by Ryan Wilkerson, Senior Art Director at Microsoft Game Studios. Steffen Ritter, Designer Marketing Manager, will speak on design, user experience and visions at Microsoft.
Other important topics at fmx will be Human Centered Design and the Microsoft User Experience Story, presented by Clemens Lutsch, User Experience Evangelist. Evangelist Oliver Scheer will present the current version of Silverlight 2, the platform for interactive multimedia applications on the Internet. Evangelist Dirk Primbs will also give a talk on game programming with XNA Studio. Product Unit Manager Boyd Multerer will speak about the transformation of game development.
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Microsoft Partners Present Their Latest Developments
As a creative partner, the Pixelpark agency will present a showcase on “Xbox Business Applications”. In this scenario, Microsoft’s Xbox console is not just for gaming: as a platform for simulations, e-learning applications (“edutainment”) or “serious gaming”, it is an interesting alternative.
The basis for this is XNA Game technology, which allows business applications to be implemented for both PC and Xbox. Pixelpark will use a showcase to demonstrate the opportunities and advantages offered by “Xbox Business Applications”.
Axinom International Holding is the leading European technology integrator specialising in the Microsoft platform and interactive media solutions. With its interactive digital media platform, Axinom enables high-quality, feature-rich media experiences with Silverlight for customers and users.
This platform is ideal for multichannel distribution of on-demand and live video or audio content through streaming media technology. Leading pay-TV and video-on-demand providers in Europe choose the Axinom platform as the basis for the digital lifestyle.
