Following completion of its evaluation, the jury of the German Multimedia Award 2008 praised the high overall standard of the competition, being held for the 13th time this year. After two rounds of judging and a final jury debate, it nominated a record 62 entries—more than ever before. A total of 366 entries were submitted to the DMMA. Awards for online and offline applications will be presented on 18 June 2008 at the conclusion of DMMK Digital Economy in Berlin.
Agencies, service providers and clients could submit projects in twelve main categories. Marketing Measures received the most entries at 89, with ten reaching the shortlist. “This category also received the highest scores—competition clearly stimulates business,” says DMMA spokesperson Christoph Salzig. Other categories also contained genuine highlights, especially the heavily entered Corporate Communications/Publishing category with 46 submissions and Product Communication with 50. From the organizers’ perspective, participation in Mobile with 28 entries and IPTV/Moving Image with 21 was also encouraging.
The nominees include not only almost every well-known agency in the industry but also several surprises. With five nominations each, Elephant Seven and Jung von Matt are among the strongest candidates for DMMA 2008. Art + Com, denkwerk and Interone Worldwide have three nominations each, while Blue Mars, Heye & Partner, Neue Digitale, Ogilvy Worldwide, pilot 1/0 and Pixelpark have two apiece and are also among the favorites. Presenter Oliver Welke will announce the winners during the awards ceremony on 18 June.
Nominees for the German Multimedia Award 2008
Corporate Communications/Publishing
Architektur in großen Bildern – Website Relaunch for JSK Architekten (agency: 21TORR Agency; client: JSK Dipl. Ing. Architekten), FIFA Research, E-Report 2007 (medienfabrik Gütersloh GmbH; Fédération Internationale de Football Association), GASAG-City (upside relationship marketing GmbH; GASAG Berliner Gaswerke Aktiengesellschaft), MINI Clubman Product Selling Points (Interone Worldwide GmbH; BMW AG), Real ICT Multimedia Package (zweimaleins werbeagentur gmbh; T-Systems Enterprise Service GmbH), Swarovski Kristallwelten (Elephant Seven; D. Swarovski Tourism Services GmbH)
Product Communication
Aufstehn! Das nutella-Magazin (gosub communications GmbH; Ferrero MSC GmbH & Co. KG), Coke & Faithless (argonauten G2 GmbH; The Coca-Cola Company), Live Stream Banner “Feeding Time” (OgilvyInteractive Worldwide GmbH; Frankfurt Zoo), MINI Clubman. The other MINI. (Interone Worldwide GmbH; BMW AG), Qbowl (Heye OMD 4CE; Vodafone D2 GmbH)
Social Communication
Deine Stimme gegen Armut “Videoblog” (Elephant Seven; Association of German Development and Humanitarian Aid NGOs), Du bist Deutschland – An Initiative for Greater Child-Friendliness (Jung von Matt AG; Du bist Deutschland GmbH), Warum Deutschland? (Feinkost Lehmann Entertainment; ZDF), Website Relaunch for the Federal Ministry of Finance (Pixelpark AG, Agency division; Federal Ministry of Finance), Wegweiser Kommune (]init[ AG für digitale Kommunikation; Bertelsmann Stiftung)
Marketing Measures
Audi A4 Globaldrives (NEUE DIGITALE GmbH; Audi AG), Der kleine Hunger (pilot 1/0 GmbH & Co. KG; Molkerei Alois Müller GmbH & Co. KG), Jeep Grand Cherokee banner campaign “B-B-Bernhard”; “Ritsch-Ratsch” (Elephant Seven; Daimler AG), Mercedes-Benz Web Special Offroad (Elephant Seven; Mercedes-Benz Sales Organization Germany), Microsoft Office Snow Globe (McCann Erickson; Microsoft Deutschland GmbH), Music in a Bottle (Jung von Matt AG; Bitburger Braugruppe GmbH), Nike+ Miles (DDB Germany, Hamburg; Nike Deutschland GmbH), Sabrina Setlur – rot.fm (NEUE DIGITALE GmbH; 3p Gesellschaft für Kommunikation mbH), Send-to-a-Friend (OgilvyInteractive Worldwide GmbH; DHL), Sixt eBay Ads (Jung von Matt AG; Sixt GmbH & Co. Autovermietung KG)
Information
BASF Success Stories (BlueMars GmbH; BASF SE), Literatur Döner (Jung von Matt AG; Philipp Reclam jun. GmbH & Co. KG), Red Bull On-Premise Knowledge Base (Elephant Seven; Red Bull GmbH), you and me.Net (GEDANKENWERK Agentur für neue Medien; Deutsche Telekom AG)
Entertainment
Cello Challenge (Scholz & Friends Interactive; Berliner Philharmonie GmbH), European Stranglehold Shortfilm Competition (pilot 1/0 GmbH & Co. KG; indigo pearl), G-SHOCK Tough Test Team (Heye & Partner GmbH; CASIO Europe GmbH), Schnellsprecher Preisausschreiben (Grimm Gallun Holtappels GmbH & Co. KG; IKEA GmbH & Co. KG)
E-Commerce / Sales Support
germanwings.com Website (denkwerk gmbh; Germanwings GmbH), smatch.com (brink & martens intermedia; shopping24 Gesellschaft für multimediale Anwendung), thomascook.de Website (denkwerk gmbh; Thomas Cook AG)
Interactive Services
AdCreator (Netzgiganten GmbH; MAQUET Cardiopulmonary AG), The Avatar Sam (synergetic AG; Samsung Electronics GmbH), Global Emotion (GedaGraph, website programming; Global Emotion), MINI World Challenge (Interone Worldwide GmbH; BMW AG), “SEIS” Quality Check for Schools (denkwerk gmbh; Bertelsmann Stiftung)
Social Networks & Communities
bigMUSIC (bigFM PPG S.W. GmbH; bigFM PPG S.W. GmbH), coojooxi.com – International Online Football Scouting Platform (Coojooxi GmbH), Küchengötter.de (artundweise GmbH; Gräfe und Unzer Verlag GmbH), Mondialogo – Intercultural Dialogue and Exchange (BlueMars GmbH; Daimler AG)
Mobile
22 868 n-tv Videonews kompakt (aperto move GmbH; n-tv Nachrichtenfernsehen GmbH), Becker, Brown & Hardy (NOLTE GmbH), CASIO Dynamic Collection Supergirl (Heye & Partner GmbH; CASIO Europe GmbH), Discovery Tours MauerGuide (Antenna Audio GmbH), Get It Straight (Jung von Matt AG; Robert Bosch GmbH), PIRATEN PARTY – Mobile Marketing Campaign (YOC AG; Walt Disney Studios Motion Pictures Germany GmbH), Sixt Mobil (Dynetic Solutions GmbH; e-Sixt GmbH & Co. KG)
IPTV and Moving Image
BMW Aktuell 2008 (Saint Elmo’s Entertainment; BMW AG, Germany region), O’NeillTV – Branded Entertainment Platform (LimeNetTV GmbH; O’Neill Europe bv), WatchBerlin (Aperto AG – In der Pianofabrik; AVE Gesellschaft für Fernsehproduktion mbH), ZDFmediathek (Pixelpark AG, Agency division; ZDF)
Multimedia Installations
Duality (ART+COM AG; NANJO and ASSOCIATES), Interactive Room Installation “Am Bildschirm” (235 MEDIA evolution; DASA, German Occupational Safety and Health Exhibition), Juraskope (ART+COM AG; Humboldt University of Berlin), The Football Experience (ART+COM AG; MADOC BVBA), The Piss Screen (Saatchi & Saatchi GmbH; Main Taxi Frankfurt)
Further Links:
- DMMA 2008 – Information about the awards ceremony and venue
