Archive notice: This article was originally published on May 27, 2008. Links and embedded videos are preserved as part of the historical record.
The central focus of lucie_p’s work was to present the exhibited model groups in line with their individual characteristics. In BMW Welt’s Double Cone, for example, the BMW 1 Series is showcased together with the spring product launch of the BMW 1 Series Convertible. The media presentation was also intended to harmonize with the holistic character of BMW Welt.
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