Archive notice: This article was originally published on June 23, 2008. Links and embedded videos are preserved as part of the historical record.
New “currencies” or metrics often also have to be defined. The internet increasingly gives individuals and previously “private” activities an opportunity to generate profits through new advertising and subscription principles.
The internet is also increasingly giving individuals with previously private activities an opportunity to conduct business. As a result, C2C (customer-to-customer or citizen-to-citizen) options are being used more and more in the virtual space.
Following the bursting of the internet bubble, a number of successful business models have become established in recent years, including models that make use of an extreme virtualisation of business and everyday life. This HMD issue provides an overview of the variety of these business models, explains fundamental principles and illustrates different designs through specific case studies.
The HMD 261 special issue presents a broad spectrum of business models: eShop, eProcurement and eAuction, blogs and wikis, as well as eService providers, value-chain integrators, business communities and completely web-based “worlds” for business and leisure activities.
Customer and partner trust remains another challenge in the electronic marketplace. Reputation systems create new mechanisms that encourage cooperative behaviour among market participants and gradually build a foundation of trust. Social networks establish communities that attach great importance to creating and maintaining trust through opportunities for mutual contact and exchange.
Topics in detail:
Andreas Meier, Josephine Hofmann
On the Classification of Business Models in the Market Space
Bernd W. Wirtz, Sebastian Ullrich
Business Models in Web 2.0 – Forms, Design and Success Factors
Petra Schubert
Integration Scenarios for Business Collaboration
Ralf Peters, Ivo Reitzenstein
Reputation Systems in eCommerce – How They Work, Applications and Potential Benefits
Christoph Lattemann, Marc Fetscherin, Guido Lang
Customer Integration in the Product Development Process in Virtual Worlds: A Survey in Second Life
Henrik Stormer, Daniel Frauchiger
Current Developments in Electronic Shop Systems
Christian Janiesch, Rainer Ruggaber, York Sure
An Infrastructure for the Internet of Services
Jürgen Karla
Differentiating Revenue Models for Weblog Operators – A Use-Case-Based Analysis
Jürgen Jarosch
Web-Based Blended Learning in Vocational Education
This collection of studies is aimed primarily at software developers, IT managers and executives, as well as business information systems specialists. It treats the topics from a fairly academic perspective and is less suitable for readers looking for the latest tricks and trends than for those who want to add a revenue model to a planned or existing web solution and establish its theoretical foundations. A clear glossary rounds out the book.
Web-Based Business Models
Josephine Hofmann, Andreas Meier
Publisher: dpunkt
128 pages
ISBN: 978-3-89864-509-6
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