Archive notice: This article was originally published on July 7, 2008. Links and embedded videos are preserved as part of the historical record.
As part of the animago AWARD 2008 organised by the trade magazine Digital Production, DETAIL is sponsoring the special DETAIL CREATIVE AWARD category this year.
The search is for the funniest spot, approximately 20 seconds long, for a viral campaign aimed at the international target group of architects.
What does viral mean? – The message must be virulent, in other words infectious. Architects must find the message so funny or inspiring that they are encouraged to forward the spot to other architects. “You have to see this”. The context of the message must be designed so that nobody feels artificially manipulated.
The theme is “The crucial detail / the crucial detail” – The architect as the creative designer and planner of buildings. As with many things, real success often lies in the details. That is why the architect is always looking for good details. These should help make the overall design a success and provide the finishing touch. Detail drawings are the basis of every overall construction. Each spot should end with a reference to “www.detail.de, solutions for all outstanding architecture”.
The prize is 5000,- €, which goes directly to the winner. The submission deadline is July 31, 2008.
Further Links:
- More Information & Registration
