Archive notice: This article was originally published on July 14, 2008. Links and embedded videos are preserved as part of the historical record.
TVNEXT Solutions GmbH aims to further expand the market leadership of its IPTV software in German-speaking countries—and internationally. The technology’s success to date is based on its 360° approach: independently of concept and design, the complete solution provides every capability from video on demand and linear 24/7 television to community functions, the integration of innovative advertising formats and user-generated content.
The software company is headed by business graduate Christian Borsi, whose previous roles as General Manager, board member and CFO have given him extensive expertise in strategy and marketing. His positions included Reorganisation Business Operations Manager at Universal Music and head of the online business of a renowned German private bank.
“Our TVNEXT products are aimed primarily at companies looking for a high-end, multiplatform moving-image solution, as well as partners in the agency and technology sectors that want to build customised video services for clients,” Managing Director Christian Borsi explains. “Surface Tags, the technology for integrated moving-image advertising that we also developed, is additionally intended for use by online marketers. Surface Tags not only enable entirely new forms of video advertising, but also give marketers the control they want over user behaviour when deploying video advertising. Here, TVNEXT serves as an online platform for creating integrated advertising messages and delivering the tags, as well as a reporting tool,” says Borsi. The TVNEXT product line comprises the TVNEXT Player (core technology for integrating moving images into web portals), TVNEXT Studio (a complete package for building a 24/7 web-TV channel), TVNEXT Advanced Studio (an extension for live broadcasts with real-time control and integrated payment mechanisms), and TVNEXT Broadcast Studio (an extension for generating a linear television signal). These modules can be combined and expanded individually to meet customer requirements.
The technology’s unique selling points are its flexibility in deployment and its wide range of interactive capabilities, including the integration of shopping processes, chats, comments, ratings, voting, pay-per-view, individual playlists, numerous advertising integrations (post-rolls, pre-rolls, etc.) and moving clickable areas in videos (Surface Tags). TVNEXT Solutions GmbH will present its IPTV product range this year at events including OMD, Medientage and the Zukunft Fernsehen congress.
