As part of the animago AWARD 2008 organized by the trade magazine Digital Production, DETAIL is sponsoring the special DETAIL CREATIVE AWARD category this year.
The competition is looking for the funniest spot of approximately 20 seconds for a viral campaign aimed at an international audience of architects.
What does viral mean? The message must be virulent—in other words, contagious. Architects must find it so funny or inspiring that they are encouraged to forward the spot to other architects: “You have to see this.” The context of the message must be designed so that no one feels artificially manipulated.
The theme is “The Crucial Detail”: the architect as the creative designer of buildings. As with many things, genuine success often lies in the details. That is why architects are always searching for good details that can make the overall design succeed and provide the finishing touch. Detail drawings form the basis of every complete construction. Each spot should end with a reference to “www.detail.de, solutions for all outstanding architecture.”
The prize is EUR 5,000, paid directly to the winner. The submission deadline is 31 July 2008.
