Welcome to the world of colour: Datacolor, a leading provider of colour-management technologies, will present its innovative and affordable calibration solutions for monitors, television screens and printers at this year’s photokina in Hall 4.1, Stand D11/E19. The company is specifically addressing photographers, web designers, artists and graphic designers, with solutions for everyone from amateurs to experienced professionals. On arrival at the stand, visitors will immediately see what Datacolor means by precise audience targeting: under the motto “The Right Solution for Everyone” instead of “One for Everything”, three separate information tables await amateur, semi-professional and professional users.
Apple and the Doc
The Datacolor stand offers much more. Once a day, for example, “the Doc” appears in the form of digital image-editing expert Doc Baumann, who leads the “Pushing Pixels with Colour” demonstrations. Datacolor also presents four live, full-colour demonstrations of its product portfolio each day. Partner company Apple is another prominent permanent guest at the stand, showing how Aperture can be used to optimise and manage digital photographs.
The Datacolor stand is not only a venue for demonstrations; it also hosts a lively trade-in programme. Anyone wanting to replace an old calibration device, regardless of brand, can simply drop it “in the bin” at the exhibition stand. The newly ordered Datacolor equipment will then be delivered within two days. Following the programme’s great success, Datacolor is continuing the trade-in offer until the end of photokina, including live at the stand. A special 15% discount on all products is also available during the fair.
Dolce Vita in Cologne
Those familiar with Datacolor know that photokina is about more than products and presentations. Guests can escape the bustle of the fair for a while at the 1950s-style Dolce Vita bar, relaxing with soft drinks and a well-known Swiss beer. At the Dolce Vita shooting location, life is not only sweet but also exciting enough to create atmospheric photographs. Visitors can then experience the digital workflow with their own images and even take the results home.
