Archive notice: This article was originally published on October 1, 2008. Links and embedded videos are preserved as part of the historical record.
At the start of its third academic year and the 2008/09 winter semester, the private Macromedia university reports sharply rising student numbers and further development of its degree programmes. It is also changing its name to Macromedia University of Applied Sciences for Media and Communication (MHMK). The media university intends this to position it even more clearly as a centre of expertise for the expanding global communications industry. “We aspire to take a leading role in teaching and research among media universities in the German-speaking region. We want the new brand identity to signal that ambition confidently,” university president Herbert Schmid-Eickhoff says in explaining the renaming.
According to Macromedia, more than 1,100 students are enrolled for the winter semester, including over 400 first-year students at the main Munich site and the campuses in Hamburg, Cologne and Stuttgart. Since its foundation in autumn 2006, 36 professorships have been established, seven of which are being newly filled for the winter semester. Professor Jürgen Faust, academic director of the Milan design institute, was appointed the first dean of the Faculty of Media at the start of the semester and will further advance the international orientation of the curriculum and its high standards for innovative teaching.
For 2009, MHMK plans to introduce two master’s degree programmes that are currently undergoing accreditation. The programmes in “Media and Communication Management” and “Design and Media” are scheduled to begin in the 2009/10 winter semester. A new “Music Management” specialisation is also launching at the Munich site this semester. A fifth campus in Berlin is being prepared for 2009. Macromedia would then be represented in all of Germany’s media centres. According to the university, proximity to the offices of international media groups promotes academic success and knowledge transfer through applied research and cooperation with companies, policymakers and NGOs. With teaching consistently aligned to professional practice and combining theory-led seminars with action-oriented project units, it sees itself as a partner to the media industry.
Further Links:
- Macromedia University
