Since graduating as an industrial designer in 2000, Knut Hebstreit has worked as a designer and art director in Erlangen. For three years, he created CD-ROMs for MAGNETOM Concerto and SOMATOM Smile as well as microsites for Siemens’ SONOLINE product line. This was followed by two years as an art director in corporate design and corporate learning. From September 2005 to March 2008, he worked for the design department at Spirit Link GmbH. In addition to multimedia conception, he was production manager for Siemens AG’s trade-show appearances at RSNA in Chicago, including the “Molecular Experience Area” stand in 2005 and the “Product Launch Theater” in 2007. He currently works as a freelancer and consultant for various agencies. His main focus is creating interactive and sequential experiences by linking physical or virtual space with new media.
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