For Primera resellers based in Europe and Africa, November already feels like Christmas. During its “Super Reseller Promotion Week,” the manufacturer of professional duplication and printing equipment is awarding a ten-percent bonus until 25 November to every sales partner that purchases a Primera device. The discount is granted once for each device type. It is based on the reseller’s purchase price shown on the invoice, capped at 90 percent of the recommended retail price. “This puts the time-honored commercial principle that profit lies in purchasing into practice. In difficult financial times such as those we are experiencing again, every financially healthy company should send a positive signal to the market,” says Primera Managing Director Andreas Hoffmann, explaining the motivation behind the campaign.
The promotion covers both duplicators from the Disc Publisher family and all label printers. These include the “desktop series,” consisting of the Disc Publisher SE, SE-Blu, Disc Publisher II and Pro, as well as the modular 19-inch industrial-format “professional series,” comprising the Disc Publisher XR, XR-Blu, XRP, XRP-Blu, XRn and XRn-Blu. It also includes the DUP-07, DUP-11, DUP-15 and DUP-08/1000 high-speed duplication towers and the LX-series label printers, including the new LX200e, LX400e and LX810e. Sales partners purchasing accessories such as the LX-Rewinder and LX-Unwinder label winders or AP360e and AP362e applicators also receive the bonus.
To obtain the discount, resellers simply need to fax the relevant invoice to Primera Technology Europe at 0611-92777-50 by noon on 25 November.
The company plans to run similar campaigns more frequently in the future for the benefit of its extensive distribution network.