Messe München International announced a new international event for decision-makers covering every aspect of information technology under the name “discuss & discover.” It will take place for the first time from 20 to 22 October 2009 at the Neue Messe München exhibition center. The new event format combines a theme-oriented exhibition, corporate events, the discuss & discover Conference, a public forum and various social events with the new online possibilities of Web 2.0. Under the motto “beyond bits and bytes,” the project aims to give technology and business decision-makers, developers from industry, research and academia, and experts from politics and society a forum in which they can prepare strategically for future IT trends at an early stage and help shape them actively.